Timothée Chalamet has teamed up with Cash App for Heirloom, a new two-minute film that doubles as a meditation on generational friction, the slow acceptance of digital money, and the quiet awkwardness of helping someone’s dad adopt tech he doesn’t trust.

Directed by longtime Chalamet collaborators Elijah Bynum and Aidan Zamiri (Object & Animal), Heirloom follows the Wonka and Dune star in a cameo-esque role, playing himself—but playing it gently—alongside Didi breakout Izaac Wang. Set in a small grocery store, the film avoids overt branding and opts instead for tone: soft, cinematic, almost too subtle to be a financial product spot. And that’s the point.

Cash App’s campaign leans away from hard-selling features and into narrative abstraction. The message? That tech adoption, especially around money, isn’t just about UX—it’s about trust, memory, and who you’re willing to listen to. In this case, it’s Timothée Chalamet.

It marks a new category for Chalamet, whose previous brand work has largely orbited high fashion. He’s a global ambassador for Chanel’s Bleu de Chanel, has collaborated on capsule collections with NAHMIAS, and held a partnership with Cartier.