John Dody

07/19/25 1:01AM

Timothée Chalamet has teamed up with Cash App for Heirloom, a new two-minute film that doubles as a meditation on generational friction, the slow acceptance of digital money, and the quiet awkwardness of helping someone’s dad adopt tech he doesn’t trust.

Directed by longtime Chalamet collaborators Elijah Bynum and Aidan Zamiri (Object & Animal), Heirloom follows the Wonka and Dune star in a cameo-esque role, playing himself—but playing it gently—alongside Didi breakout Izaac Wang. Set in a small grocery store, the film avoids overt branding and opts instead for tone: soft, cinematic, almost too subtle to be a financial product spot. And that’s the point.

Cash App’s campaign leans away from hard-selling features and into narrative abstraction. The message? That tech adoption, especially around money, isn’t just about UX—it’s about trust, memory, and who you’re willing to listen to. In this case, it’s Timothée Chalamet.

It marks a new category for Chalamet, whose previous brand work has largely orbited high fashion. He’s a global ambassador for Chanel’s Bleu de Chanel, has collaborated on capsule collections with NAHMIAS, and held a partnership with Cartier.

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R&B 1 mins read

Usher Signs New Endorsement Deal With Ralph Lauren

Usher has been named the new brand ambassador for Ralph Lauren Fragrances, fronting the campaign for Ralph’s Club New York Eau de Parfum. It marks the first-ever fragrance partnership for the eight-time Grammy winner—and the first time Ralph Lauren Fragrances has tapped a major, award-winning music artist.

The alignment is precise: classic American luxury meets cultural icon with global reach. Ralph’s Club New York, with its tailored edge and after-dark energy, is as much a cologne as it is a mood—one Usher has spent two decades perfecting in arenas, red carpets, and now, high-end fragrance campaigns.

The move adds to a stacked partnership slate for Usher this year, following his ongoing collaboration with Mastercard.

PR Signings 1 mins read

Judy Reyes Signs with Jill Fritzo Public Relations

Judy Reyes has signed with Jill Fritzo Public Relations, because when you’ve played everything from sitcom royalty to prestige-TV matriarchs, your publicist should be just as adaptable—and just as unmissable.

She continues to be represented by Buchwald and managed by ATA Management, holding onto a team that’s seen her navigate three decades of television with the kind of range most actors only dream about.

Reyes first became a household name as Nurse Carla Espinosa on Scrubs, injecting comedic timing and emotional weight into one of the most beloved medical comedies of its era. But she didn’t stop at sitcom status. Post-Scrubs, she pivoted hard into drama—anchoring Devious Maids, scene-stealing in Jane the Virgin, and proving she could do “complicated matriarch” in her sleep with Claws and HBO’s Succession (yes, she was there too—blinking and you’ll miss it is not her problem).

More recently, Reyes has been turning in quietly devastating work in critically acclaimed

Film/TV 2 mins read

Amy Brenneman Has Signed With Anonymous Content for Management

Amy Brenneman has signed with Anonymous Content for management, a move that pairs one of TV’s most enduring dramatic forces with a firm best known for shaping the prestige-TV-to-film-to-global-streaming crossover pipeline. You know—the good stuff.

Brenneman is probably on your mental IMDb for roles that were either heartbreaking, critically acclaimed, or some hybrid of both. She broke out on NYPD Blue in the ‘90s, created and starred in Judging Amy (based on her own mother, no less), and spent six spiritually chaotic seasons on Private Practice. More recently, she delivered a grief-laced gut punch as Laurie Garvey in The Leftovers, HBO’s existential apocalypse series that started weird and ended sublime.

She currently stars in Amazon’s The Horror of Dolores Roach and is set to appear in the upcoming indie drama Tinkers, alongside an ensemble of festival favorites.

Brenneman continues to be repped by CAA and Apex Public Relations, but Anonymous gives her a new vector: the kind of management firm that gets your drama into a film festival and your memoir optioned by A24 in the same month.

Music 2 mins read

Rosalía Signs New Endorsement Deal With New Balance

Rosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a five-part campaign that feels less like a sneaker launch and more like a Netflix pilot.

Her debut centers around the 204L silhouette, a sleek, retro-tinged model that now comes with just the right amount of Iberian cool. The film series follows Rosalía from New Balance HQ to the streets of New York, where she hand-delivers a mysterious package. Spoiler: it’s a painting. Of a logo. For a shoe. And yes, it somehow works.

With this move, Rosalía laces up alongside a stacked New Balance roster that includes Jack Harlow, Action Bronson, Aminé, and Storm Reid—not to mention athletes like Shohei Ohtani, Coco Gauff, Kawhi Leonard, and Cooper Flagg. The brand is building a cinematic universe, and Rosalía just got top billing.

Call it performance art. Call it branded content. Call it another step in New Balance’s

Endorsement Deals 1 mins read

Adidas Taps Missy Elliott, Samuel L. Jackson, GloRilla, Jennie, and More for Its Latest Superstar Campaign

Adidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.

The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.

The campaign—shot

Film/TV 2 mins read

Mike Epps Signs with Artists First for Management

The Upshaws are in their final season, but Mike Epps isn’t going anywhere.

The veteran comic and actor has signed with Artists First for management, joining a roster that leans into multi-hyphenates and comedy heavyweights. He continues to be repped by UTA across film and TV, IAG for comedy touring, and Kovert Creative for publicity.

And while a lot of comedians are going podcast-microphone-in-the-basement, Epps is still a stage guy. He recently headlined the Fireworks in Paradise Comedy Festival in the Bahamas, adding a little sun to his signature brand of grit-and-glam. Before that? He suited up as a guest sideline reporter for the Big 3, casually trading punchlines for play-by-play.

Epps currently stars in and executive produces Netflix’s The Upshaws, which just announced its fifth and final season. He also recently appeared in The Underdoggs alongside Snoop Dogg and can be seen in the docu-special Buying Back the Block on HGTV, a more personal lens into his off-stage mission.

If you forgot that Mike Epps also writes, in 2017

Feature 16 mins read

Liquid Assets: The Celebrity Hydration Gold Rush

Water is the new tequila — and everyone from Logan Paul to Michelle Obama is trying to own your thirst.

Hydration used to be a functional category. PepsiCo built it with Gatorade. Coca-Cola responded with Powerade, then doubled down by acquiring BodyArmor for $8 billion. Unilever shelled out a reported $600 million for Liquid I.V. — a packet-based upstart with celebrity investors ranging from Kendall Jenner to

Endorsement Deals 1 mins read

Sauce Gardner Signs On as Brand Ambassador for Q-Collar

Jets star and All-Pro cornerback Sauce Gardner has found his latest matchup off the field—this time with the Q-Collar, the first and only FDA-cleared sports device designed to help protect the brain from repetitive head impacts.

Gardner wore the collar throughout the 2024 NFL season after discovering it during a personal deep dive into player safety. The journey started with a solo purchase and ended, naturally, with a full-blown ambassadorship. Now officially part of the Q30 Innovations team, Sauce brings both star power and lived experience to a product built around performance

Endorsement Deals 1 mins read

Travis Scott Enters His Smoothie Era with Erewhon Collab

Travis Scott is blending vibes—literally. The rapper and creative polymath has joined the Erewhon smoothie club with the debut of his first-ever signature drink: the “Storm Storm Smoothie,” named after his daughter, Stormi. Equal parts nutrient-dense and brand-aligned, the smoothie is the latest move in Scott’s ever-expanding empire of unexpected partnerships.

Curated by Scott himself (because of course), the drink brings his signature touch to Erewhon’s lineup—a menu already known for turning celebrity collaborations into $20 cultural events. He joins a tight club that includes BLACKPINK’s Lisa, Tyla, and Sabrina Carpenter, all of whom have previously lent their names (and presumably taste preferences) to the upscale grocery chain’s blender.

The Erewhon deal follows a bigger one: Scott was recently named Oakley’s first-ever Chief Visionary, tasked with shaping the brand’s creative future. And if you’re sensing a marketing wave building, you’re not wrong—Scott is also teasing the release

Brand Ambassador 1 mins read

Dillon Gabriel Signs Endorsement Deal With Chrysler

Some athletes launch their pro careers with sports cars. Dillon Gabriel chose a Chrysler Pacifica.

Yes, the Heisman hopeful and freshly minted Oregon alum has signed on as the newest ambassador for Chrysler’s flagship family hauler—a minivan with more sliding doors than pass attempts in the Big 12. The move, equal parts surprising and brilliant, introduces Gabriel not just as a quarterback but as a brand-ready adult with Bluetooth priorities and cargo space sensibilities.

It’s his first major endorsement since going pro, though not his first dance with brands. During his collegiate run—UCF, Oklahoma, Oregon, in that order—he landed deals with Celsius, Beats by Dre, and even Great Clips (which, if you’ve seen his hair, was either ironic or a warning label).

Now, with over 230K followers and a clean transition into the NFL pipeline, Gabriel is front and center in Chrysler’s pitch for the Pacifica: a minivan for people who want horsepower, room for cleats, and just enough swagger to make “carpool” feel like a flex.

You know, for when your QB1 energy also needs to hold groceries.

Music 2 mins read

Shania Twain and Clearly Canadian Join Forces For New Campaign

In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here

Endorsement Deals 2 mins read

Jack Harlow and Endrick Appear in New Balance’s Latest Tennis-Inspired Spot

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

Film/TV 2 mins read

Damson Idris Signs with ID-PR, Expanding His Power Team Behind the Scenes

Damson Idris has signed with ID-PR for public relations, further rounding out a behind-the-scenes team that’s as calculated and polished as his rise to stardom. He continues to be repped by CAA for talent, managed by M88, and represented in the UK by Laraview—a boutique firm helmed by Aira Idris, who, yes, is likely family. Hollywood may be built on relationships, but this one’s literally in the bloodline.

The London-born actor has emerged as one of his generation’s most versatile and magnetic performers, thanks in large part to his breakout role as Franklin Saint on Snowfall—the critically acclaimed FX drama co-created by John Singleton. For fans of the show (and there are many, who knows I might even have it playing in the background while I’m writing this), Idris’ transformation from a bright, entrepreneurial teen into a haunted kingpin was a masterclass in narrative slow burn and emotional precision. It also turned him into a must-watch name for casting directors and streaming platforms alike.

Since Snowfall wrapped its final season in 2023, Idris hasn’t slowed down. He starred opposite Anthony Mackie in Netflix’s sci-fi action film Outside the Wire, executive

Management Signings 1 mins read

Golden Brooks Signs With Industry Entertainment

Golden Brooks, the actress beloved for her breakout role as Maya Wilkes on the seminal UPN/CW series Girlfriends, has signed with Industry Entertainment for management. She’ll be repped by Dana Sims, joining a roster known for guiding talent across both prestige TV and commercial hits.

Brooks, a trained dancer and Yale School of Drama alum, has long been celebrated for her sharp comedic timing and emotional depth—traits that made Girlfriends a cultural touchstone and her character a fan favorite during its eight-season run. In recent years, she’s continued to stack credits that showcase her range, from the Starz crime drama Power Book II: Ghost to the Disney Channel series Saturdays.

Beyond acting, Brooks has directed short films and participated in women-focused creative panels and mentorship initiatives. Her move to Industry signals a continued push into new territory—on and off screen—at a time when the original Girlfriends generation is seeing renewed interest from both audiences and Hollywood execs looking to mine nostalgia with purpose.

Brand Ambassador 2 mins read

Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’

Oakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.

The role isn’t just honorary. Scott will be involved in revamping Oakley’s classic styles, co-developing new eyewear and apparel, and starring in upcoming campaigns that blend Oakley’s action-sport DNA with the Cactus Jack universe. In doing so, he becomes part of a growing trend of brands handing real creative control to artists, echoing Ray-Ban’s recent appointment of A$AP Rocky as its

Film/TV 2 mins read

Jeremy Allen White Joins Louis Vuitton

Jeremy Allen White, the smoldering, stress-smoking soul of FX’s “The Bear,” has traded his chef’s apron for couture suiting as the newest brand ambassador for Louis Vuitton. It’s a move that makes sense if you’ve been watching White’s fashion arc—slowly sautéed over a few seasons of critical acclaim and served up at increasingly exclusive red carpets, where he’s swapped kitchen whites for pearl-buttoned tailoring and brooches bigger than the steaks Carmy never has time to plate.

This partnership became inevitable the moment he walked into the 2024 Met Gala in a custom Vuitton number designed by Pharrell: a pinstriped three-piece ensemble with just enough

Music 2 mins read

Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

Endorsement Deals 2 mins read

Post Malone Teams with Stanley for Camo-Covered Hydration Line

In a crossover that feels like equal parts hip-hop tour bus and backcountry hike, Post Malone has joined forces with Stanley 1913—the venerable drinkware brand known for fueling fishing trips and your uncle’s coffee addiction—for a rugged capsule collection that brings camo to the cult of hydration.

The drop, which includes Stanley’s classic tumblers, stackable cups, and adventure-ready bottles, is wrapped in camouflage and dusted with Posty’s signature blend of cozy chaos and functional cool. It’s the kind of merch that says “I like my whiskey neat, my water cold, and my headliner slot on time.”

This collaboration drops at a curious cultural moment: Stanley

Film/TV 2 mins read

Alec Baldwin Switches Agencies, Signs With UTA

In a move that feels half Shakespearean and half SNL cold open, Alec Baldwin has signed with UTA for representation. It’s not a reinvention per se—more like a veteran trading one agency playbook for another. Baldwin continues to be managed by Matt DelPiano, but with UTA now handling the deal flow, it’s clear he’s ready for a new chapter, or at least a tighter script.

Baldwin’s career, after all, doesn’t fit neatly into a single genre or awards category. Over the last four decades, he’s racked up three Emmys, three Golden Globes, and seven straight SAG Awards for transforming NBC’s 30 Rock into the Wall Street Journal of sitcoms. (If you were ever unsure what “vertical integration” meant, Jack Donaghy probably explained it to you, between scotches.)

He also landed an Oscar nomination for The Cooler, proved his stage chops with a Tony-nominated run in A Streetcar Named Desire, and took home an Emmy for impersonating a former president whose name we’ll just gently whisper into the cold void: “Trump.” Add to that a long-running podcast, Here’s the Thing, and a smattering of dramatic turns (The Hunt for Red October, Glengarry Glen

Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

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Timothée Chalamet Teams Up With Cash App for Heirloom

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