The Weeknd has joined forces with Nespresso, because of course he has. If you’re a multi-platinum, genre-shattering global superstar with a taste for icy falsettos and atmospheric dread, what’s the logical next move? Launch a coffee brand named after your mom.
Enter “Samra Origins,” a limited-edition Ethiopian blend created in collaboration with Nespresso that promises to be “best enjoyed over ice,” which, frankly, is also a pretty good tagline for The Weeknd himself. The collection draws on Abel Tesfaye’s Ethiopian heritage and his personal mythology—Samra is his mother’s name, and now also the name of a retail product you can sip while existentially spiraling on a Sunday morning.
But this isn’t just a product drop. This is coffee as narrative arc. It’s about tradition, family, cultural pride, and the extremely 2024 idea that a cup of joe should come with both a tasting note and a streaming link. Naturally, The Weeknd stars in the campaign. Because who better to sell you a heritage roast than a man who once performed an entire Super Bowl halftime show inside his own metaphorical psyche?
Also worth noting: Nespresso is sponsoring his tour. Which means your iced Samra Origins may come with side effects such as exclusive fan experiences, boutique pop-ups, and possibly a sudden, inexplicable urge to buy $85 tour merch with a coffee bean on it.
He’s been promoting the collaboration across his social media, especially Instagram, where he has over 79.2 million followers—a number that’s been climbing steadily each month, according to our data. It’s less of a feed and more of a slow-burn campaign of brand mythmaking.
So yes, The Weeknd has a coffee line now. It’s named after his mom, steeped in cultural reverence, and frozen into a beverage you’re supposed to drink cold. The product says “heritage,” the marketing says “luxury,” and the man behind it says, “Coffee runs deep in my family culture.”
And the rest of us? We’re just trying to get through Monday—with or without the limited-edition blend.