Rico Nasty

Rico Nasty Signs With CAA

06/12/25 1:49AM

Rico Nasty has signed with CAA for global representation. She continues to be managed by Fly South Music Group and repped by a PR duo: Grandstand Media in the U.S. and Imran Malik Publicity in the U.K.—because when your brand of chaos is internationally recognized, you need multiple countries managing the volume.

Her latest project, LETHAL, dropped last month via Atlantic Records and sounds exactly like the name suggests: unfiltered, unrelenting, and impossible to ignore. The project is a return to form—but also a flex. It’s Rico at full blast, blending punk fury with trap maximalism, and reminding everyone that just because the mainstream shifted toward soft-spoken alt-rap doesn’t mean she plans to lower her voice.

With over 2.5 million monthly listeners on Spotify, and cities like Chicago, LA, and NYC showing up heavy in the data, Rico’s following isn’t niche—it’s just particular. They want volume. They want eyeliner. They want rage and glitter and someone who raps like she’s mid–WWE entrance.

She’s already left her mark on stages at Rolling Loud, Coachella, and Lollapalooza. And now that CAA is in the mix, expect to see her booked at even more venues where mosh pits are encouraged and dress codes include fangs.

More on Hip-Hop

Business Ventures 4 mins read

Megan Thee Stallion Unveils New Popeyes Franchise 

Megan Thee Stallion has become the franchise owner of a new Popeyes restaurant. The rapper opened her first location in South Beach, Miami, on New Year’s Eve. The launch builds on her ongoing relationship with the brand, which began back… Read More
Music 2 mins read

Rick Ross and Wiz Khalifa Team Up With Gopuff

Rick Ross and Wiz Khalifa have unveiled a New Year’s Eve campaign with Gopuff.

The campaign: The rappers have teamed up with the rapid delivery platform ahead of New Year’s Eve celebrations to promote deals on party essentials. The advert…

Read More
Endorsement Deals 2 mins read

Travis Scott Stars in New Campaign From Beats by Dre

Travis Scott stars in the new “Dare To Dream” campaign from Beats by Dre.

The campaign: The “Sicko Mode” rapper stars in a one-minute short film by the iconic audio brand which opens with a de-aged Scott making music in…

Read More
See all Hip-Hop

Digest News

Music 2 mins read

Bebe Rexha Signs With Timeline Management

Bebe Rexha has inked a new deal with Timeline Management. The move comes three albums into the US singer-songwriter’s career and points towards new musical projects on the horizon.

The Grammy-nominated pop star will be managed by Simonne Solitro and…

Read More
Celebrities
Close modal