British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.
Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.
Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single “Gangsteritus” featuring Tiggs Da Author became a defining moment, gaining widespread recognition after being featured in Netflix’s Top Boy and landing him his first UK Top 40 entry.
Chart Success and Label Signing: In 2021, Payper signed with Def Jam Recordings UK, solidifying his position in the mainstream while maintaining his signature authenticity. In May 2023, he released his debut studio album, “Real Back in Style,” which was praised for its introspective lyrics and polished production, further cementing his reputation as one of the UK’s most compelling lyricists.