Offset has signed with Wasserman for representation, because at a certain point in your post-Migos evolution, you stop trying to run the playbook and start trying to own the team.
This is not a small move. Wasserman is the kind of place you go when you’re thinking beyond the tour—when brand equity needs structure, not just style. Offset, still managed by Full Stop, joins a roster that knows how to build global franchises out of genre-benders, crossover acts, and cultural lightning rods. Which, let’s be honest, is Offset in a nutshell.
He was previously with IAG, but this is different. This is clean lines and long-term strategy. This is “I’m not just a rapper, I’m a property.”
Offset has over 15.5 million monthly listeners on Spotify, and if you’re mapping influence, you’ll find him blaring out of speakers in Chicago, Toronto, Dallas, L.A., and Sydney—because hip-hop globalization doesn’t need a passport, just bass. His most recent single, “TEN”, dropped on Valentine’s Day via Motown, which feels poetic if you’ve followed his real-life soap operas or understand that modern rap is basically R&B with trigger discipline.
As a solo artist, Offset’s path hasn’t just been a spin-off—it’s been a mood shift. Father of 4 gave us narrative Offset. Set It Off gave us flex Offset. And now, post-Quavo-and-Takeoff era, we’re getting businessman Offset. The one who shows up to Rolling Loud and SteppinOut in India like it’s a press conference with trap drums. The one whose fashion collabs come with concept decks. The one whose Instagram grid now doubles as a case study in personal brand curation.
So what does this Wasserman signing actually mean?
It means Offset is done being a chapter in the Migos legacy and is now writing his own playbook—one that includes headline festival spots, multinational brand deals, and, probably, a shoe. It’s less about escaping a group identity and more about expanding the frame. Because when your top cities are on five continents and your beat selection could soundtrack a Balenciaga runway or a Madden trailer, the real question becomes: What don’t you do?
