NLE Choppa has signed with Wasserman for representation. If you’re looking for chill, NLE Choppa is not your guy. The Memphis-born rapper—who went platinum at 16 and now commands north of 17.5 million monthly Spotify listeners—has built his brand on full-throttle energy, clean-living contradictions, and a catalogue that toggles between raw menace and surprisingly introspective bars.
Now, he’s turning that momentum into management muscle, signing with Wasserman for representation just as he hits the road on Lil Baby’s WHAM World Tour. It’s a move that aligns one of hip-hop’s youngest disruptors with one of entertainment’s fastest-growing, cross-vertical agencies—because it turns out, breathing fire into your live sets (see: Rolling Loud, Wireless Festival) is a lot more scalable when there’s a power player booking the stage.
Choppa’s latest drop, Picasso: Sluffin SZN x Slut SZN, arrived in December 2024 via Warner Records, and if the title alone didn’t make it clear, subtlety is not the assignment. But what he lacks in euphemism, he makes up for in viral savvy, visual storytelling, and a TikTok presence that turns wellness tips and shirtless pull-ups into cultural currency.
Top streaming markets? Chicago, Dallas, Atlanta, Toronto, and Los Angeles—which means his audience isn’t just tuned in, it’s distributed and deeply loyal.
And now, with Wasserman in the mix, you can expect bigger stages, more brand suitors, and perhaps even the occasional plot twist. After all, this is a guy who once launched a health food brand called “This Ain’t That” in the same year he dropped a mixtape called Me vs. Me.
