Niall Horan signs on with WHOOP as brand ambassador and investor.
Long a devoted user of the performance wearable, Horan says WHOOP has “completely changed the way I understand my body, whether I’m on stage, in the studio, or just taking care of myself day to day.” This multi-layered partnership now makes him not just a promoter, but also an owner, signaling deep commitment to health, recovery, and data-led performance.
The partnership will feature exclusive content, marketing campaigns, and fan-oriented activations—all reinforcing WHOOP’s lean into insights around sleep, recovery, and performance. It also places WHOOP firmly within Horan’s lifestyle ecosystem, where wellness is part of the creative circuit, not just a side pursuit.
WHOOP already counts elite athletes such as Sha’Carri Richardson, Eli Manning, and Patrick Mahomes among its ambassadors, and Horan deepens its position at the intersection of elite performance and mainstream awareness.