Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

? A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

? Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

?️ Campaign Insight: Ameya Velankar, Head of Marketing at Uber India South Asia, explains that the campaign aims to offer a literal and metaphorical escape from the routines that often engulf us. “We aim to rescue people from their daily routines with Uber Intercity,” Velankar states, emphasizing the convenience and flexibility that Uber Intercity brings to users looking for a break.

The campaign aligns Milind Soman’s love for running with the broader concept of running away from mundane routines, thus engaging viewers with a relatable and aspirational message.