Maluma has officially signed with WME for representation, adding one of Latin music’s most reliable hitmakers to the agency’s already stacked global roster. Because when you’re pushing 45 million monthly Spotify listeners and your top cities span five countries, you don’t just need an agent—you need an infrastructure.
The Colombian star, who first exploded onto the scene after winning The X Factor Colombia in 2012, has long since graduated from reality show champ to international pop juggernaut. His genre-blending discography—anchored by albums like Pretty Boy, Dirty Boy, F.A.M.E., Papi Juancho, and last year’s Don Juan—has put him in studio sessions (and stadium stages) with Madonna, JLo, Shakira, Ricky Martin, and The Weeknd, among others. And in case the music wasn’t enough, there’s also the part where he made his Hollywood debut opposite Jennifer Lopez in Marry Me (2022), just to casually expand the résumé.
Maluma continues to be repped by The Lede Company (U.S.) and Nieman Group (South America) on the PR front, and his most recent single, Bronceador, dropped via Sony Music in June—just in time to make sure his name stays as sticky as sunscreen all summer long.
He’s no stranger to the global stage either. In between headlining massive arena tours (Don Juan World Tour, F.A.M.E. Tour, Pretty Boy, Dirty Boy World Tour), he’s also touched down at a mix of prestigious and party-forward festivals—Montreux Jazz, Starlite, Mawazine, O Son do Camiño, Baja Beach Fest—curating a presence that’s equal parts suave, sun-drenched, and stadium-ready.
