Latin

Business Ventures 2 mins read

Shakira Spins Into the Shampoo Game With New Hair Care Brand, Isima

Shakira, whose hips famously don’t lie, is now making sure her hair tells the truth, too. The global pop icon has officially entered the beauty arms race with Isima, a hair care brand born not from a whiteboard pitch session but out of genuine personal frustration. Tired of mixing her own DIY cocktails in hotel bathrooms and backstages around the world, Shakira decided it was time to formulate something more permanent—and less experimental. “I looked for a group of experts and scientists,” she said, “that knew how to do this.” Which, if you’re Shakira, probably means tasking a lab with decoding what humidity does in Barranquilla and Bel Air.

While this might sound like just another celebrity hair launch, the timing and execution say otherwise. Isima is dropping into a market already simmering from the heat of Beyoncé’s Cécred, which made headlines earlier this year with a first-ever exclusive partnership with Ulta Beauty. It also follows Hailey Bieber’s Rhode, which recently ascended into unicorn status with a $1 billion valuation after being acquired by E.l.f. Beauty—a gentle reminder that moisturizer and market caps are

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Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

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Campaigns 2 mins read

Fuerza Regida and Dos Equis Want You to Stop Asking for Permission (or Forgiveness)

The name of the campaign is Ni Perdón Ni Permiso, which roughly translates to “No Forgiveness, No Permission.” And just in case that didn’t tip you off, the vibe here is: live loudly, unapologetically, and ideally with a Dos Equis in hand while Fuerza Regida blasts from the speakers.

Yes, Fuerza Regida, the chart-torching, genre-bending ambassadors of Música Mexicana’s new wave, have teamed up with Dos Equis for a full-throttle, confidence-as-a-lifestyle campaign aimed at turning everyday rebellion into branded content. And frankly, it’s kind of perfect. If any band can sell audacity, it’s the guys who just made Billboard history with a Spanish-language corrido album cracking the Billboard 200 at No. 2—before climbing to No. 1 on the Top Latin Albums chart days later. Oh, and did we mention they also topped Apple Music’s All-Genre and Latin Albums charts simultaneously? Casual.

The campaign isn’t just a vibe—it’s also an interactive talent search. Starting June 9, Dos Equis

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Music 2 mins read

Prince Royce Signs With Wasserman, Continues His Reign as the Bachata Globalist-in-Chief

If there’s one thing Wasserman knows how to do, it’s take global icons and make them slightly more global. Prince Royce, the Bronx-born bachatero who made heartache sound like a dancefloor proposition, has officially signed with Wasserman for worldwide representation (minus the part of the world where bachata was arguably born). Because why not expand your empire—selectively?

Royce’s team remains a steady triangle: Walter Kolm Entertainment on management (the Latin music whisperer), Nieman Group on PR (because someone has to craft the headline when your heart gets broken in 4/4 time), and now Wasserman to handle the booking side of his eterna career trajectory.

This isn’t a case of artist-trying-to-make-a-comeback. Royce has never really left. He first broke out in 2010 with a bachata rework of “Stand By Me” that somehow turned a 1960s soul classic into the unofficial slow dance anthem of every quinceañera between Miami and Queens. He followed that up with “Corazón Sin Cara”, which was less a single and more a gentle reminder that beauty is skin-deep but charisma is eternal.

Since then,

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Music 2 mins read

Grupo Frontera has signed with TBA Agency 

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now TBA’s domain, which makes sense, because everybody wants in on the Norteño boom, and Grupo Frontera is currently the house band for the movement.

Formed in 2022 (yes, you read that right), the Texas-based group rocketed to virality with their cover of Morat’s “No Se Va”—a TikTok-fueled slow burn that turned into real chart heat. Then came “Bebé Dame” with Fuerza Regida, which hit No. 1 on the Hot Latin Songs chart and climbed all the way to No. 25 on the Billboard Hot 100. In a pre-streaming era, that might’ve been seen as a fluke. In today’s ecosystem, it was the trailer for what’s now looking like a franchise.

By 2023, they were collaborating with Bad Bunny on “Un x100to,” which broke the top five on the Hot 100 and turned every algorithm into a Norteño evangelist. Then came the Latin Grammy

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Music 1 mins read

Ozuna Signs with 33 & West for Representation

Puerto Rican reggaeton and Latin trap artist Ozuna has signed with 33 & West for representation as he continues to expand his career in Latin music.

Recent Music Releases

In February 2025, Ozuna released the single “Más Que Tú” with Colombian artist Kapo under Sony Music Latin. The song blends reggaeton with Afro-Caribbean rhythms and was accompanied by a music video directed by Fernando Lugo. In January 2025, he previewed a new single, “Sirenita,” on social media.

Film Debut in Odisea

Ozuna will make his acting debut in Odisea, a film inspired by his life and 2017 debut album. Directed by Alexis Morante, the biopic follows his rise from Puerto Rico to international stardom. Ozuna is also an executive producer through his company, Bear with Oz Films. The movie is set for release later this year.

Upcoming Festival Performances

Ozuna will perform at Granca Live Fest from July 3 to 5, 2025, at Estadio de Gran Canaria, alongside Enrique Iglesias and Will Smith. On June 29, 2025, he is set to take the stage at Icónica Sevilla Fest in Spain. He will

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Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez on May 5, 2004, in Phoenix, Arizona, Xavi began his musical journey at a young age. He started playing the guitar at 10 and composing songs by 12. In 2020, he released his debut single, “Vete Ya,” which garnered attention and led to a deal with Interscope Records.

Breakthrough and Musical Achievements: Xavi’s rise to fame accelerated with the viral success of “Amigos con Derecho,” capturing a wide audience and solidifying his presence in the music industry. His subsequent single, “La Víctima,” became a sensation, debuting on the Billboard Hot Latin Songs chart and eventually reaching the top 10. Following this, “La Diabla” peaked at No. 20 on the Billboard Hot 100 and topped the US Hot Latin Songs chart.

In 2024, Xavi embarked on the

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New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, “Trap Kitty,” released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, “Att.,” featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her career.

Notable Performances and Collaborations: In 2024,

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Music 2 mins read

FloyyMenor signs with IAG

Rising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.

Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit “Gata Only,” a collaboration with Cris MJ. The track was named TikTok’s Global Song of the Summer and Global Song of the Year in 2024, amassing over 50 million creations on the platform and generating more than 74 billion streams. 

“Gata Only” achieved significant chart success, reaching the top five on the Billboard Global 200 and topping the U.S. Hot Latin Songs chart. Following the success of “Gata Only,” FloyyMenor continued to build his discography with tracks like “Por Ti Jalo Gatillo” and “Un Star,” further establishing his presence in the Latin music scene. His unique vocal tone and

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Agency Signing 2 mins read

Jasial signs with UTA

United Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to be managed by Z Records.

Career Highlights: Hailing from Guadalajara, Mexico, Nuñez has collaborated with prominent artists, contributing to his growing prominence in the industry. In 2023, Nuñez collaborated with Peso Pluma on the track “Rosa Pastel,” which marked his debut on the Billboard Hot 100, peaking at number 93.

Further solidifying his presence, Nuñez released the single “Bipolar” in collaboration with Peso Pluma and Junior H. The track achieved notable chart success, peaking at number 60 on the Billboard Hot 100 and reaching number seven on the Hot Latin Songs chart. His collaboration

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Management Signings 2 mins read

Gabito Ballesteros has signed with Double P for Management

Rising Regional Mexican artist Gabito Ballesteros has signed with Double P Management, the powerhouse team behind stars like Peso Pluma, Tito Double P, and Santa Fe Klan. This partnership signals an exciting new chapter for Ballesteros as he continues to cement his place in the Latin music scene. He continues to be represented by Z Records.

Career Highlights: He first gained attention with his cover of “Apagaré La Luz,” which was reposted by the original artists, Hermanos Vega Jr., marking the beginning of his professional career. In 2015, he released his debut single, “Yo Quiero Ser,” featuring La Destructiva Norteño Banda, which received regional airplay.

After a brief hiatus to complete his industrial engineering degree in 2022, Ballesteros returned to music, collaborating with artists like Natanael

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PR Signings 2 mins read

Alejandro Sanz Signs with Align Public Relations

Global music icon Alejandro Sanz has officially partnered with Align Public Relations for his public relations representation. This new collaboration aims to enhance his visibility and connect him with audiences worldwide as he builds on his legendary career. He continues to be managed by OCESA Seitrack.

Sanz’s latest single, “Palmeras en el Jardín,” was released in October of last year under Sony Music Spain. The track showcases his signature blend of poetic lyrics and emotive melodies, further solidifying his reputation as a masterful storyteller in Latin music.

Career Highlights: Throughout his illustrious career, Sanz has collaborated with a myriad of international artists, including Shakira, Alicia Keys, and Destiny’s Child, showcasing his versatility and global appeal. His discography boasts numerous critically acclaimed

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Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and a singer. Born in Cali, Colombia, on October 30, 1992, she gained early recognition for her talent after competing in the 2007 edition of Factor Xs, showcasing her vocal abilities at a young age.

As an actress, she became widely known for her role as Daisy O’Brian McLaren in the hit Colombian television series Chica Vampiro (2013–2015), a show that gained popularity internationally. She also starred in notable series such as La Ronca de Oro (2014) and Primera Dama (2011), solidifying her status as a household name in Latin American television.

In addition to her acting achievements, Greeicy transitioned into music, where she achieved major success with singles like “Brindemos,” “Error,” and

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Music 2 mins read

María Becerra Signs with Big Bad Wolf for Management

Argentine singer-songwriter María Becerra has signed with Big Bad Wolf for management, marking a significant milestone in her rapidly ascending career. She continues to be represented globally by Wasserman, solidifying her presence in the international music scene.

Career Highlights: María Becerra, often referred to as “La Nena de Argentina,” began her artistic journey as a YouTuber, captivating audiences with song covers, vlogs, and tutorials. In 2019, she transitioned into music with her debut EP, 222, showcasing her versatility and talent across multiple genres. Her breakthrough came with the remix of “High,” which catapulted her to the top ten of the Argentina Hot 100 chart.

In 2021, Becerra released her debut studio album, Animal, further establishing herself as a prominent voice in the Latin pop and urban music scenes. The album featured hit singles such as “Animal” and “Cázame,” which showcased her ability to blend

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Music 2 mins read

Fuerza Regida Signs with UTA for Global Representation (Excluding Mexico)

Regional Mexican band Fuerza Regida has signed with United Talent Agency (UTA) for worldwide representation outside of Mexico, continuing their momentum as a key force in the global corridos tumbados genre. Managed by Rancho Humilde and with PR managed by Audible Treats, Fuerza Regida recently released their album Pero No Te Enamores via Rancho Humilde/Sony Music, which showcases their innovative fusion of traditional Mexican sounds with electronic and Jersey club influences.

Career Highlights: Formed in 2015 and led by frontman Jesús Ortiz Paz, Fuerza Regida rose to fame with their mix of corridos and trap, often called corridos tumbados. Their work, including the album Del Barrio Hasta Aquí (2019), has earned multi-platinum status and solidified their role in the música Mexicana movement. In 2023, they gained further attention with their single El Jefe, a

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Latin 1 mins read

Nsqk Signs with WME for Global Representation (Excluding Central and South America)

Mexican alt-reggaeton artist Nsqk, also known as Rodrigo Torres, has signed with WME for representation worldwide outside of Central and South America. With a career managed by Miguel Machado at Worldwide Records, Nsqk has steadily gained popularity in the Latin and U.S. music scenes. Born in Monterrey and raised in Houston, his music blends influences from both cultures, fusing reggaeton, trap, R&B, and electronica to create a distinct sound. His breakout hit, “De Vez Cuando (Aparece),” in 2020, amassed over 18 million Spotify streams, showcasing his talent for melding genres with a smooth, reflective style.

Recently, Nsqk released the album ATP, a concept project that combines nostalgic skits with genre-hopping tracks. Notable songs like “Tarde o Temprano” reflect his experimental approach, merging Kanye West-inspired production with Latin urban beats. In 2024, he announced his Alter Ego tour, marking his first major U.S. shows, which kicked off in McAllen, Texas, and included stops

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam’s signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X and El Perdón, Nicky Jam’s partnership

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Music 2 mins read

Humbe Signs with WME for Representation

Mexican singer-songwriter Humbe has signed with WME for representation, marking a new milestone in his rapidly growing career.

Career Highlights: Humbe, known for his eclectic pop sound and heartfelt lyrics, has quickly risen in the Latin music scene with a style that blends pop, electronic, and alternative influences. He first gained major recognition with his 2017 debut album Sonámbulo, and his follow-up albums like Entropía and Aurora have further cemented his place as one of the most promising young talents in Latin pop. His 2021 album Aurora received critical acclaim and showcased his ability to craft emotive, genre-blending music.

Humbe’s songwriting has struck a chord with audiences, particularly among younger listeners, due to his introspective lyrics and fresh production style. His songs often explore themes of love, self-discovery, and growth, making him a relatable voice for his generation.

Festival Appearances: Humbe has performed at major festivals such as Pa’l

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Music 1 mins read

Feid Signs with CAA for Representation

Colombian reggaeton sensation Feid has signed with CAA for representation. He continues to be managed by Luis Villamizar, with PR handled by Lede Company.

Career Highlights: Feid, also known as “Ferxxo,” has quickly risen to prominence in the Latin music scene, becoming one of reggaeton’s most innovative voices. His distinctive style blends urban rhythms with melodic hooks, setting him apart in the competitive world of Latin music. He has collaborated with top-tier artists like J Balvin, Karol G, and Maluma, and his solo work has gained millions of fans across the globe.

Feid’s albums, such as FERXXO (VOL 1: M.O.R) and Inter Shibuya – La Mafia, have garnered significant commercial success, with tracks like FRESH KERIAS and Porfa (with Justin Quiles) becoming fan favorites. His ability to connect with audiences through emotive lyrics and infectious beats has made

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of

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