Latin

Music 2 mins read

FloyyMenor signs with IAG

Rising Latin music sensation FloyyMenor has officially signed with Independent Artist Group (IAG) for booking representation. He continues to be managed by Markeisha Darden.

Career Highlights: The 19-year-old Chilean singer-songwriter gained international acclaim with his reggaeton hit "Gata Only," a collaboration with Cris MJ. The track was named TikTok's Global Song of the Summer and Global Song of the Year in 2024, amassing over 50 million creations on the platform and generating more than 74 billion streams. 

"Gata Only" achieved significant chart success, reaching the top five on the Billboard Global 200 and topping the U.S. Hot Latin Songs chart. Following the success of "Gata Only," FloyyMenor continued to build his discography with tracks like "Por Ti Jalo Gatillo" and "Un Star," further establishing his presence in the Latin

… Read More
Agency Signing 2 mins read

Jasial signs with UTA

United Talent Agency (UTA) has recently signed rising Latin music artist Jasiel Nuñez. Nuñez has been making waves in the music industry with his unique blend of reggaeton and Latin trap, capturing the attention of audiences worldwide. He continues to be managed by Z Records.

Career Highlights: Hailing from Guadalajara, Mexico, Nuñez has collaborated with prominent artists, contributing to his growing prominence in the industry. In 2023, Nuñez collaborated with Peso Pluma on the track "Rosa Pastel," which marked his debut on the Billboard Hot 100, peaking at number 93.

Further solidifying his presence, Nuñez released the single "Bipolar" in collaboration with Peso Pluma and Junior H. The track achieved notable chart success, peaking at number 60 on the

… Read More
Management Signings 2 mins read

Gabito Ballesteros has signed with Double P for Management

Rising Regional Mexican artist Gabito Ballesteros has signed with Double P Management, the powerhouse team behind stars like Peso Pluma, Tito Double P, and Santa Fe Klan. This partnership signals an exciting new chapter for Ballesteros as he continues to cement his place in the Latin music scene. He continues to be represented by Z Records.

Career Highlights: He first gained attention with his cover of "Apagaré La Luz," which was reposted by the original artists, Hermanos Vega Jr., marking the beginning of his professional career. In 2015, he released his debut single, "Yo Quiero Ser," featuring La Destructiva Norteño Banda, which received regional airplay.

After a brief hiatus to complete his industrial engineering degree in 2022, Ballesteros returned to music,

… Read More
PR Signings 2 mins read

Alejandro Sanz Signs with Align Public Relations

Global music icon Alejandro Sanz has officially partnered with Align Public Relations for his public relations representation. This new collaboration aims to enhance his visibility and connect him with audiences worldwide as he builds on his legendary career. He continues to be managed by OCESA Seitrack.

Sanz’s latest single, "Palmeras en el Jardín," was released in October of last year under Sony Music Spain. The track showcases his signature blend of poetic lyrics and emotive melodies, further solidifying his reputation as a masterful storyteller in Latin music.

Career Highlights: Throughout his illustrious career, Sanz has collaborated with a myriad of international artists, including Shakira, Alicia Keys, and Destiny's Child, showcasing

… Read More
Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and a singer. Born in Cali, Colombia, on October 30, 1992, she gained early recognition for her talent after competing in the 2007 edition of Factor Xs, showcasing her vocal abilities at a young age.

As an actress, she became widely known for her role as Daisy O'Brian McLaren in the hit Colombian television series Chica Vampiro (2013–2015), a show that gained popularity internationally. She also starred in notable series such as La Ronca de Oro (2014) and Primera Dama (2011), solidifying her status as a household name in Latin American television.

In addition to her acting achievements,

… Read More
Music 2 mins read

María Becerra Signs with Big Bad Wolf for Management

Argentine singer-songwriter María Becerra has signed with Big Bad Wolf for management, marking a significant milestone in her rapidly ascending career. She continues to be represented globally by Wasserman, solidifying her presence in the international music scene.

Career Highlights: María Becerra, often referred to as "La Nena de Argentina," began her artistic journey as a YouTuber, captivating audiences with song covers, vlogs, and tutorials. In 2019, she transitioned into music with her debut EP, 222, showcasing her versatility and talent across multiple genres. Her breakthrough came with the remix of "High," which catapulted her to the top ten of the Argentina Hot 100 chart.

In 2021, Becerra released her debut studio album, Animal, further establishing herself as a prominent voice in the Latin pop and urban music scenes. The album featured hit singles such as

… Read More
Music 2 mins read

Fuerza Regida Signs with UTA for Global Representation (Excluding Mexico)

Regional Mexican band Fuerza Regida has signed with United Talent Agency (UTA) for worldwide representation outside of Mexico, continuing their momentum as a key force in the global corridos tumbados genre. Managed by Rancho Humilde and with PR managed by Audible Treats, Fuerza Regida recently released their album Pero No Te Enamores via Rancho Humilde/Sony Music, which showcases their innovative fusion of traditional Mexican sounds with electronic and Jersey club influences.

Career Highlights: Formed in 2015 and led by frontman Jesús Ortiz Paz, Fuerza Regida rose to fame with their mix of corridos and trap, often called corridos tumbados. Their work, including the album Del Barrio Hasta Aquí (2019), has earned multi-platinum status and solidified their role in the música Mexicana movement. In 2023, they

… Read More
Latin 1 mins read

Nsqk Signs with WME for Global Representation (Excluding Central and South America)

Mexican alt-reggaeton artist Nsqk, also known as Rodrigo Torres, has signed with WME for representation worldwide outside of Central and South America. With a career managed by Miguel Machado at Worldwide Records, Nsqk has steadily gained popularity in the Latin and U.S. music scenes. Born in Monterrey and raised in Houston, his music blends influences from both cultures, fusing reggaeton, trap, R&B, and electronica to create a distinct sound. His breakout hit, “De Vez Cuando (Aparece),” in 2020, amassed over 18 million Spotify streams, showcasing his talent for melding genres with a smooth, reflective style.

Recently, Nsqk released the album ATP, a concept project that combines nostalgic skits with genre-hopping tracks. Notable songs like “Tarde o Temprano” reflect his experimental approach, merging Kanye West-inspired production with Latin urban beats. In 2024, he announced his Alter Ego tour, marking his first major U.S.

… Read More
Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam's signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X

… Read More
Music 2 mins read

Humbe Signs with WME for Representation

Mexican singer-songwriter Humbe has signed with WME for representation, marking a new milestone in his rapidly growing career.

Career Highlights: Humbe, known for his eclectic pop sound and heartfelt lyrics, has quickly risen in the Latin music scene with a style that blends pop, electronic, and alternative influences. He first gained major recognition with his 2017 debut album Sonámbulo, and his follow-up albums like Entropía and Aurora have further cemented his place as one of the most promising young talents in Latin pop. His 2021 album Aurora received critical acclaim and showcased his ability to craft emotive, genre-blending music.

Humbe's songwriting has struck a chord with audiences, particularly among younger listeners, due to his introspective lyrics and fresh production style. His songs often explore themes of love, self-discovery, and growth, making him a relatable voice for his generation.

… Read More