Agency Signing Hip-Hop Music New Signings
GIGGS

Giggs Signs with CAA for Worldwide Representation (Excluding North America)

John Dody
02/04/25 3:03AM

British rap icon Giggs has signed with Creative Artists Agency (CAA) for worldwide representation, excluding North America. The influential London artist will continue to be managed by Olympus Projects as he expands his global reach.

Giggs Continues to Shape UK Rap: Since breaking out in the mid-2000s, Giggs has cemented himself as one of the most respected and influential figures in UK hip-hop. Over the years, he has worked with major artists such as Drake, Ed Sheeran, Pop Smoke, Meek Mill, and Jadakiss, bridging the UK and U.S. rap scenes. His 2016 album Landlord was a commercial success, reaching No. 2 on the UK Albums Chart, while his 2019 project Big Bad… continued to showcase his dominance.

Recent Releases and Career Milestones: Giggs’ latest release, Time, a collaboration with rising artist Strandz, adds to his extensive catalog of hard-hitting anthems. His most recent album, Zero Tolerance, was released in 2023 under his label, No BS Music. He has taken the stage at some of the world’s biggest festivals, including Wireless Festival, Glastonbury, Rolling Loud, Reading & Leeds, and Afro Nation.

More on New Signings

See all New Signings

Related to this article

Celebrities

GIGGS
GIGGS

Companies

Creative Artists Agency (CAA)
Creative Artists Agency (CAA)
Olympus Projects
Olympus Projects

Digest News

Music 2 mins read

Bryson Tiller Signs with Align Public Relations for PR Representation

Renowned R&B artist Bryson Tiller has enlisted Align Public Relations to oversee his public relations efforts. He continues to be represented by the Cara Lewis Group for bookings in North America and Wasserman for international engagements.

Recent Projects: In April 2024, Tiller released his self-titled album, Bryson Tiller, under RCA Records. The project marked his first full-length release in over three years and showcased his signature blend of trap, R&B, and contemporary pop influences. Featuring standout tracks like "Calypso" and "Whatever She Wants", the album highlighted his growth as an artist while staying true to the sound that made him a breakout star.

Career Highlights: Tiller first gained widespread recognition in 2015 with his debut album, Trapsoul, which introduced his trap-infused R&B sound and solidified his place in modern R&B. The album

… Read More
New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single "Gangsteritus"

… Read More
Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, "Tweaker,"

… Read More
Music 2 mins read

Xavi Signs with WK Entertainment for Management

Mexican-American singer-songwriter Xavi has partnered with WK Entertainment for management, while continuing his representation with WME. His most recent album, Next, was released in October of last year via Interscope Records.

Early Life and Career Beginnings: Born Joshua Xavier Gutierrez on May 5, 2004, in Phoenix, Arizona, Xavi began his musical journey at a young age. He started playing the guitar at 10 and composing songs by 12. In 2020, he released his debut single, "Vete Ya," which garnered attention and led to a deal with Interscope Records.

Breakthrough and Musical Achievements: Xavi's rise to fame accelerated with the viral success of "Amigos con Derecho," capturing a wide audience and solidifying his presence in the music industry. His subsequent single, "La Víctima," became a sensation, debuting on the Billboard Hot Latin Songs chart and eventually reaching the top 10. Following this, "La Diabla" peaked at No. 20 on the Billboard Hot 100 and topped the US Hot Latin

… Read More
Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan's vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

… Read More
New Signings 2 mins read

Young Miko Signs with CAA

Puerto Rican rapper and singer Young Miko has signed with Creative Artists Agency (CAA) for representation. This partnership aims to expand her reach and influence in the global music industry.

Background and Career Highlights: Born María Victoria Ramírez de Arellano Cardona in Añasco, Puerto Rico, Young Miko first gained attention in the Latin trap scene while working as a tattoo artist, using her earnings to fund her early music projects. She started uploading music to SoundCloud in 2018, quickly building a fan base with her unique blend of Latin trap and reggaeton.

Her debut EP, "Trap Kitty," released in 2022, showcased her versatility and style, solidifying her status as a rising star. In April 2024, she released her debut studio album, "Att.," featuring collaborations with Feid, Jowell & Randy, Villano Antillano, Elena Rose, and Dei V. Morelia. The album earned a Grammy nomination for Best Música Urbana Album, marking a major milestone in her

… Read More
Rock 2 mins read

Sophie Lloyd Signs with International Talent Booking for Worldwide Representation

British guitarist and composer Sophie Lloyd has signed with International Talent Booking (ITB) for representation worldwide, excluding North and South America. She continues to be managed by Generation Entertainment, with public relations handled by The Noise Cartel.

Background and Career Highlights: Born in London, Lloyd began playing guitar at the age of nine, quickly developing a passion for rock and metal. She gained widespread recognition through her YouTube channel, where her technical skill and high-energy performances attracted a dedicated following. She later graduated with First-Class Honours in Popular Music Performance from the BIMM Institute London, further solidifying her place as one of the most exciting young guitarists in the industry.

In 2022, Lloyd joined Machine Gun Kelly’s touring band as lead guitarist for the Mainstream Sellout Tour, performing on major stages worldwide. Her presence

… Read More
New Signings 2 mins read

Ludmilla Signs with CAA for Representation

Brazilian singer-songwriter Ludmilla has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous deal with TBA Agency. She continues to be managed by Central Sonora as she continues her rise as a global artist.

Background and Career Highlights: Born Ludmila Oliveira da Silva in Rio de Janeiro, Ludmilla first gained recognition with her breakout hit "Fala Mal de Mim", which helped introduce funk carioca to a broader audience. Over the years, she has evolved her sound, blending pop, funk, R&B, and pagode, making her one of the most versatile and influential artists in Brazilian music. She has built a loyal fanbase both in Brazil and internationally, consistently pushing the boundaries of her genre.

Recent Achievements: In 2024, Ludmilla made history as the first Afro-Latina female artist to perform on Coachella's main stage, delivering a high-energy set that blended Brazilian funk

… Read More
Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including "Butterfly Effect" by Travis Scott, "Nice for What" by Drake, "Fefe" by 6ix9ine featuring Nicki Minaj, and "MotorSport" by Migos,

… Read More
Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, "Maybe a Tyla shoe? That would be fire."

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, "Getting Late," in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, "Water," became a viral sensation, leading

… Read More
Celebrities
Close modal
GIGGS portrait
GIGGS