Baekhyun, a prominent member of the popular K-pop group EXO, has taken a significant step in his career by becoming the CEO of his own agency, I&B100. This venture marks a new beginning for Baekhyun, who is not only the owner but also helms the role of CEO at the company.
? Agency’s Establishment and Background: I&B100 was formally established on June 23, 2023, showcasing Baekhyun’s foresight in the industry, as he launched the agency before extending his contract with SM Entertainment in August. The company is designed as a multi-entertainment corporation, engaging in various sectors including production, business administration, investing, and consultancy.
? Joining Forces with EXO Members: In a significant move, two fellow EXO members, Chen and Xiumin, have decided to join Baekhyun at I&B100. This development was revealed by TenAsia, highlighting the strong bond and professional collaboration within the group.
? Balancing Dual Roles: Despite their new alignment with I&B100, Baekhyun, Chen, and Xiumin continue to maintain their contracts with SM Entertainment for their group activities as part of EXO. They have been given the green light by SM Entertainment to explore new opportunities for their individual careers, marking a harmonious balance between group commitments and personal growth.
Baekhyun’s venture into establishing his own agency with the inclusion of Chen and Xiumin is a testament to his entrepreneurial spirit and vision in the entertainment industry. As I&B100 embarks on its journey, it opens up new avenues for the members to showcase their talents and expand their horizons beyond EXO. ???
