LOCASH has signed with CAA for representation, because if you’re going to double down on country-pop stardom, you might as well do it with the biggest chip stack in town.

The duo—Preston Brust and Chris Lucas, co-pilots of stadium singalongs and backroad anthems—just dropped their latest album Bet The Farm in April via Galaxy Label Group. The title alone feels like a mission statement: high-risk, high-reward, and unmistakably on-brand for two artists who’ve made a career out of betting on themselves—and winning.

Best known for their platinum-certified crowd-pleaser “I Love This Life” and their chart-topping No. 1 hit “I Know Somebody,” LOCASH doesn’t just flirt with radio—they practically live there. Their blend of Nashville polish and tailgate bravado has earned them multiple ACM and CMT award nominations, not to mention the kind of fan loyalty that turns support acts into headliners.

Speaking of which, they’ve shared the road with heavyweights like Tim McGraw, Keith Urban, and Florida Georgia Line—names

If rap careers had earnings calls, YG’s latest announcement would open with: “We’re thrilled to report strategic alignment with a new global partner.” That partner? United Talent Agency. The move signals that YG, the Compton mainstay who once made the phrase “Bompton” a part of hip-hop’s vernacular, is looking to turn his multiplatform hustle into a truly international operation.

Fresh off the May release of “Hollywood” (featuring Shoreline Mafia and plenty of laid-back menace), YG’s trajectory isn’t just about Billboard placement anymore—it’s about brand architecture. UTA now reps him across the board, joining a roster that’s increasingly loaded with hip-hop’s hybrid creators: artists who double as CEOs, label heads, fashion moguls, and founders of niche wellness brands.

Yes, wellness. If you missed the deck, YG co-founded Trimm, a recovery-forward health brand, because even rappers need turmeric and cold plunges. He also helms 4Hunnid, a fashion label that walks the line between street-certified and boutique bait, tapping into his West Coast aesthetic while maintaining distribution muscle and cultural cachet.

Performance-wise,

Remi Wolf—the funk-pop maximalist with a paint-splattered soundboard and the vocal swagger of a millennial Janis Joplin on a Red Bull bender—has officially signed with Red Light Management for management. The move comes just about a year after she dropped her album Big Ideas (July 2023, Island Records), a record that asked the question, “What if Prince, Beck, and the Teletubbies all collaborated in a hotbox?” and somehow made it work.

Wolf continues to be repped by TBA Agency for live bookings worldwide outside of Europe and the UK, with CAA handling her European/UK touring, because global funk distribution requires careful territorial delineation. On the publicity front, it’s Biz3 in the US and Imran Malik Publicity in the UK, an international split that suggests her email chains now have more CCs than a Google Doc in startup purgatory.

With over 4 million monthly listeners on Spotify, Remi’s streaming footprint is as loud as her stage fits. Her top markets—Chicago, New York City, Los Angeles, Brooklyn, and Sydney—are essentially the core of any indie-sleaze

Soul-pop powerhouse Joss Stone has officially signed with Pure Represents for representation in Europe and the UK, rounding out an international rep lineup that’s as globally mobile as her discography. She continues to be repped by UTA for the rest of the world, while her PR remains split between Full Scope PR (U.S.) and DWL Music PR (UK)—a fittingly diplomatic arrangement for a singer who once played live in over 200 countries during her Total World Tour.

Stone currently draws over 1.2 million monthly listeners on Spotify, with her top markets including São Paulo, Santiago, Rio de Janeiro, Amsterdam, and Buenos Aires—proof that her soul-infused vocals and barefoot-bohemian vibe still resonate deeply across both hemispheres. Her most recent release, “Loving You” with Shaggy, dropped in September 2023 as an independent single, blending reggae-tinged warmth with her trademark retro soul delivery.

And while Joss may not dominate headlines like some of her pop contemporaries, her festival résumé reads like a highlight reel:

Rosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a five-part campaign that feels less like a sneaker launch and more like a Netflix pilot.

Her debut centers around the 204L silhouette, a sleek, retro-tinged model that now comes with just the right amount of Iberian cool. The film series follows Rosalía from New Balance HQ to the streets of New York, where she hand-delivers a mysterious package. Spoiler: it’s a painting. Of a logo. For a shoe. And yes, it somehow works.

With this move, Rosalía laces up alongside a stacked New Balance roster that includes Jack Harlow, Action Bronson, Aminé, and Storm Reid—not to mention athletes like Shohei Ohtani, Coco Gauff, Kawhi Leonard, and Cooper Flagg. The brand is building a cinematic universe, and Rosalía just got top billing.

Call it performance art. Call it branded content. Call it another step in New Balance’s

In a campaign that feels like the closest thing to a national holiday for Gen X and elder millennials, Clearly Canadian has made a fizzy comeback—with Shania Twain in tow. The sparkling water brand, dormant in the ad world since 1991, is reintroducing itself with help from another icon who hasn’t aged a day and still knows how to sell a chorus: Twain, now rebranded as Canada’s most glamorous beverage bandit.

The commercial, produced by Ryan Reynolds’ Maximum Effort, plays like a cross between Indiana Jones and a REI fever dream. Shania sprints through the woods, dodges imaginary bears, and commandeers a cooler full of Clearly Canadian with the grace of someone who’s absolutely been here