Osamason has signed with Wasserman for global representation, because once your third album charts on the Billboard 200 and your festival schedule starts resembling a boarding pass, it’s time to get the touring infrastructure to match.

The South Carolina rapper has quietly built one of the most calculated trajectories out of the underground in recent memory. His breakout singles “Cts-V” and “Troops” started moving numbers online in early 2023, making noise on TikTok, Spotify, and in the group chats that still matter. Since then, he’s dropped three full-lengths in 18 months: Osama Season (July 2023), Flex Musix (December 2023), and Jump Out (January 2025), the last of which became his first Billboard-charting project.

He’s been busy offline, too. Osamason performed at Rolling Loud Miami in 2024, Rolling Loud California earlier this year, and capped his international Wish You Were Here Tour with a finale set at Rolling Loud Thailand—not bad for an artist still straddling the “breakout” label. He’s currently touring across Europe and the UK, where the crowds have caught up to the streaming data.

Speaking of: over 1 million

Steve Lacy has signed with UTA, following his longtime agent Caroline Yim to her new home after her headline-making departure from WME earlier this year. It’s less a signing and more a realignment—the kind that happens when the artist and the architect know the blueprint still works.

Lacy continues to be repped for PR by The Oriel in the U.S. and August Agency in the U.K., which is to say: the team hasn’t changed, the table just got bigger.

With over 23.6 million monthly listeners on Spotify and top cities ranging from Los Angeles to Sydney, Lacy’s reach is global, but never generic. Gemini Rights, his genre-slippery 2022 album via RCA, delivered a No. 1 Billboard hit with “Bad Habit,” picked up a Grammy, and became the kind of project that both your alt-R&B cousin and your Vogue editor friend could quote from memory.

He’s not just touring—he’s curating moodboards onstage. Coachella, Lollapalooza, Primavera, Governors Ball… Lacy doesn’t play festivals

Flint rap standout Rio Da Yung OG has signed with Audible Treats for public relations representation, adding a specialized PR team to amplify his post-release momentum following a highly watched return to the scene.

Known for his sharp delivery, punchline-heavy bars, and unfiltered realism, Rio has carved out a cult following within the Michigan rap scene and beyond—earning co-signs from peers like Lil Yachty and EST Gee while helping define the sound of Flint’s gritty resurgence.

He currently pulls over 2.3 million monthly listeners on Spotify, with top markets including Chicago, Detroit, Los Angeles, Dallas, and Charlotte—a fanbase that mirrors his reach beyond regional boundaries.

Rio released his comeback album Rio Free in January via EMPIRE, marking his official return after a two-year prison sentence. The project reasserted his voice in a landscape that had continued echoing his influence in his absence. Just last weekend, he followed it with a new single, “I Go,” featuring fellow Flint artist FBLMANNY.

His past festival appearances include Rolling Loud Miami, Day N Vegas, and Smoker’s Club Fest, where his high-intensity sets have been

Lewis Capaldi has signed on as the newest global brand ambassador for HEYDUDE, joining the casual footwear brand at a high point in his public comeback.

The deal follows his return to the stage at Glastonbury, the release of his new single Survive—which quickly topped charts—and an upcoming sellout tour that’s already reigniting fan fervor. As part of the campaign, HEYDUDE is planning a launch event in Capaldi’s hometown of Glasgow, with international expansion to follow through a series of pop-up activations across Europe.

Country-pop artist Julia Cole has signed with Wasserman for global representation, adding serious agency muscle behind a career that’s already built for scale.

Julia Cole Spotify Monthly Listeners (Jan 2025-July 2025)Source: Booking Agent Info

She continues to be managed by Crazy Ones Entertainment and remains a rising presence in the genre, known for her blend of Nashville polish and Gulf Coast grit. With over 1.9 million monthly listeners on Spotify, her streaming footprint stretches from Sydney to Chicago—and the top markets say as much: Sydney, Brisbane, Toronto, Melbourne, and Chicago all clock in among her biggest fanbases.

Her latest release, Day

Camila Cabello has signed with Full Stop Management. Because sometimes, to move forward, you need to slam the door, blow a kiss through the rearview, and text Jeffrey Azoff.

Cabello continues to be repped by WME for bookings and Edge Publicity for PR, suggesting that while the engine is being rebuilt, the paint job stays flawless.

The move brings the Havana-born, chart-certified superstar under the wing of a management powerhouse whose client roster is more stacked than a Grammy green room. She’ll now be managed by Azoff, Tina Kennedy, Maria Chon, and Gian Mitchell—Mitchell notably making the jump with her from her previous team, a subtle nod to continuity in the middle of a very intentional pivot.

This new chapter comes after Cabello parted ways earlier this year with longtime manager Roger Gold, a figure who wasn’t just a behind-the-scenes architect of her solo rise but also a co-founder of 300 Entertainment—a label known for signing disruptors.

The timing is no

LOCASH has signed with CAA for representation, because if you’re going to double down on country-pop stardom, you might as well do it with the biggest chip stack in town.

The duo—Preston Brust and Chris Lucas, co-pilots of stadium singalongs and backroad anthems—just dropped their latest album Bet The Farm in April via Galaxy Label Group. The title alone feels like a mission statement: high-risk, high-reward, and unmistakably on-brand for two artists who’ve made a career out of betting on themselves—and winning.

Best known for their platinum-certified crowd-pleaser “I Love This Life” and their chart-topping No. 1 hit “I Know Somebody,” LOCASH doesn’t just flirt with radio—they practically live there. Their blend of Nashville polish and tailgate bravado has earned them multiple ACM and CMT award nominations, not to mention the kind of fan loyalty that turns support acts into headliners.

Speaking of which, they’ve shared the road with heavyweights like Tim McGraw, Keith Urban, and Florida Georgia Line—names

If rap careers had earnings calls, YG’s latest announcement would open with: “We’re thrilled to report strategic alignment with a new global partner.” That partner? United Talent Agency. The move signals that YG, the Compton mainstay who once made the phrase “Bompton” a part of hip-hop’s vernacular, is looking to turn his multiplatform hustle into a truly international operation.

Fresh off the May release of “Hollywood” (featuring Shoreline Mafia and plenty of laid-back menace), YG’s trajectory isn’t just about Billboard placement anymore—it’s about brand architecture. UTA now reps him across the board, joining a roster that’s increasingly loaded with hip-hop’s hybrid creators: artists who double as CEOs, label heads, fashion moguls, and founders of niche wellness brands.

Yes, wellness. If you missed the deck, YG co-founded Trimm, a recovery-forward health brand, because even rappers need turmeric and cold plunges. He also helms 4Hunnid, a fashion label that walks the line between street-certified and boutique bait, tapping into his West Coast aesthetic while maintaining distribution muscle and cultural cachet.

Performance-wise,

Remi Wolf—the funk-pop maximalist with a paint-splattered soundboard and the vocal swagger of a millennial Janis Joplin on a Red Bull bender—has officially signed with Red Light Management for management. The move comes just about a year after she dropped her album Big Ideas (July 2023, Island Records), a record that asked the question, “What if Prince, Beck, and the Teletubbies all collaborated in a hotbox?” and somehow made it work.

Wolf continues to be repped by TBA Agency for live bookings worldwide outside of Europe and the UK, with CAA handling her European/UK touring, because global funk distribution requires careful territorial delineation. On the publicity front, it’s Biz3 in the US and Imran Malik Publicity in the UK, an international split that suggests her email chains now have more CCs than a Google Doc in startup purgatory.

With over 4 million monthly listeners on Spotify, Remi’s streaming footprint is as loud as her stage fits. Her top markets—Chicago, New York City, Los Angeles, Brooklyn, and Sydney—are essentially the core of any indie-sleaze

Soul-pop powerhouse Joss Stone has officially signed with Pure Represents for representation in Europe and the UK, rounding out an international rep lineup that’s as globally mobile as her discography. She continues to be repped by UTA for the rest of the world, while her PR remains split between Full Scope PR (U.S.) and DWL Music PR (UK)—a fittingly diplomatic arrangement for a singer who once played live in over 200 countries during her Total World Tour.

Stone currently draws over 1.2 million monthly listeners on Spotify, with her top markets including São Paulo, Santiago, Rio de Janeiro, Amsterdam, and Buenos Aires—proof that her soul-infused vocals and barefoot-bohemian vibe still resonate deeply across both hemispheres. Her most recent release, “Loving You” with Shaggy, dropped in September 2023 as an independent single, blending reggae-tinged warmth with her trademark retro soul delivery.

And while Joss may not dominate headlines like some of her pop contemporaries, her festival résumé reads like a highlight reel:

Rosalía has a new gig. No, it’s not a flamenco-electronica fusion project with Björk (though give it time). It’s New Balance. The Spanish genre-blurring pop priestess has officially signed on as the brand’s newest ambassador—and the cinematic lead in a five-part campaign that feels less like a sneaker launch and more like a Netflix pilot.

Her debut centers around the 204L silhouette, a sleek, retro-tinged model that now comes with just the right amount of Iberian cool. The film series follows Rosalía from New Balance HQ to the streets of New York, where she hand-delivers a mysterious package. Spoiler: it’s a painting. Of a logo. For a shoe. And yes, it somehow works.

With this move, Rosalía laces up alongside a stacked New Balance roster that includes Jack Harlow, Action Bronson, Aminé, and Storm Reid—not to mention athletes like Shohei Ohtani, Coco Gauff, Kawhi Leonard, and Cooper Flagg. The brand is building a cinematic universe, and Rosalía just got top billing.

Call it performance art. Call it branded content. Call it another step in New Balance’s