Agency Signing Hip-Hop Music New Signings

NLE Choppa Signs With Wasserman For Representation

John Dody

06/21/25 1:45AM

NLE Choppa has signed with Wasserman for representation. If you’re looking for chill, NLE Choppa is not your guy. The Memphis-born rapper—who went platinum at 16 and now commands north of 17.5 million monthly Spotify listeners—has built his brand on full-throttle energy, clean-living contradictions, and a catalogue that toggles between raw menace and surprisingly introspective bars.

Now, he’s turning that momentum into management muscle, signing with Wasserman for representation just as he hits the road on Lil Baby’s WHAM World Tour. It’s a move that aligns one of hip-hop’s youngest disruptors with one of entertainment’s fastest-growing, cross-vertical agencies—because it turns out, breathing fire into your live sets (see: Rolling Loud, Wireless Festival) is a lot more scalable when there’s a power player booking the stage.

Choppa’s latest drop, Picasso: Sluffin SZN x Slut SZN, arrived in December 2024 via Warner Records, and if the title alone didn’t make it clear, subtlety is not the assignment. But what he lacks in euphemism, he makes up for in viral savvy, visual storytelling, and a TikTok presence that turns wellness tips and shirtless pull-ups into cultural currency.

Top streaming markets? Chicago, Dallas, Atlanta, Toronto, and Los Angeles—which means his audience isn’t just tuned in, it’s distributed and deeply loyal.

And now, with Wasserman in the mix, you can expect bigger stages, more brand suitors, and perhaps even the occasional plot twist. After all, this is a guy who once launched a health food brand called “This Ain’t That” in the same year he dropped a mixtape called Me vs. Me.

More on Music

See all Music

Digest News

Music 1 mins read

Edge of Paradise Signs With TKO Agency for Worldwide Representation (Excluding South America)

Edge of Paradise, the symphonic-metal-meets-cyberpunk-hard-rock band that sounds like the soundtrack to a dystopian space opera where androids have trust issues, has a new booking agency. The Kirby Organization (TKO) will now handle the band’s representation worldwide—everywhere except South America, where IDL Entertainment continues to hold court. FM Music Management remains firmly at the helm, guiding the group’s overall strategy like a gothic Gandalf.

Spotify puts their monthly listener count north of 41,000, with Helsinki, Los Angeles, Stockholm, Jakarta, and Ashburn, Virginia forming a surprisingly geographically scattered fan map. (What do Finnish metalheads and suburban Virginians have in common? Apparently, a taste for power vocals and post-apocalyptic guitar riffs.)

Touring-wise, the band has previously jumped on lineups with genre heavyweights like HammerFall and Sonata Arctica, which in metal circles is the equivalent of getting knighted at the castle gates.

Music 2 mins read

Three Days Grace Signs With IAG For U.S. and Mexico Representation

Three Days Grace has signed with IAG for representation across the United States and Mexico, expanding their North American touring team. They remain with Joel Baskin at The Feldman Agency for Canadian representation and continue to be repped internationally by Wasserman Music. Management remains with Q Prime, whose longstanding partnership with the band has guided their evolution from post-grunge stalwarts to arena rock mainstays.

Three Days Grace Spotify Monthly Listeners Growth (Dec -June 2025)

With over 16.4 million monthly listeners on Spotify, the multi-platinum Canadian

Management Signings 1 mins read

Golden Brooks Signs With Industry Entertainment

Golden Brooks, the actress beloved for her breakout role as Maya Wilkes on the seminal UPN/CW series Girlfriends, has signed with Industry Entertainment for management. She’ll be repped by Dana Sims, joining a roster known for guiding talent across both prestige TV and commercial hits.

Brooks, a trained dancer and Yale School of Drama alum, has long been celebrated for her sharp comedic timing and emotional depth—traits that made Girlfriends a cultural touchstone and her character a fan favorite during its eight-season run. In recent years, she’s continued to stack credits that showcase her range, from the Starz crime drama Power Book II: Ghost to the Disney Channel series Saturdays.

Beyond acting, Brooks has directed short films and participated in women-focused creative panels and mentorship initiatives. Her move to Industry signals a continued push into new territory—on and off screen—at a time when the original Girlfriends generation is seeing renewed interest from both audiences and Hollywood execs looking to mine nostalgia with purpose.

Brand Ambassador 2 mins read

Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’

Oakley has tapped Travis Scott as its inaugural Chief Visionary, handing over the creative reins to the rapper and his Cactus Jack collective in a multi-year partnership designed to reshape the brand’s future—one pair of shades at a time.

The role isn’t just honorary. Scott will be involved in revamping Oakley’s classic styles, co-developing new eyewear and apparel, and starring in upcoming campaigns that blend Oakley’s action-sport DNA with the Cactus Jack universe. In doing so, he becomes part of a growing trend of brands handing real creative control to artists, echoing Ray-Ban’s recent appointment of A$AP Rocky as its

Country 2 mins read

Tyler Rich Signs with Dynamic Talent International for Representation

Country artist Tyler Rich has signed with Dynamic Talent International for live representation worldwide excluding Canada, with Trevor Swenson serving as the point agent. He continues to be repped by Feldman Agency (who he signed with last week) for representation in Canada, and managed by Laffitte Management Group. He makes the move after previously being repped by CAA.

Rich first broke out with his 2018 debut single “The Difference,” which hit No. 1 on SiriusXM’s The Highway and eventually earned RIAA Gold certification. Since then, the Northern California native has carved out a fan-favorite lane in contemporary country, blending heartfelt lyrics with pop-friendly hooks across projects like Two Thousand Miles and I Know You Do. His 2022 single “Trucks Don’t Lie” and the more recent “Rather Be Us” have helped him maintain momentum as a consistent streaming presence, with over 482,000 monthly listeners on Spotify. His top cities include Brisbane, Sydney, Chicago, Denver, and Toronto—a reminder of his international resonance.

Music 1 mins read

Duke Dumont Gets A New PR Team

Duke Dumont, the genre-shaping producer and DJ behind some of the most enduring dance anthems of the last decade, has tapped UK-based DawBell for PR representation. He continues to be managed by Redlight Management and represented by Wasserman for live bookings.

Best known for his breakout 2013 single “Need U (100%)” featuring AME—which hit No. 1 on the UK Singles Chart and earned a Grammy nomination—Dumont has remained a staple of global dance music with hits like “Ocean Drive,” “I Got U,” and “The Power.” His 2020 debut album Duality showcased his evolution from festival king to introspective producer, blending house, ambient, and soul-inflected electronica.

Today, he dropped his latest single, “I Need You Now,” via EMI—another melodic slow-burner with his signature emotional punch.

Dumont has played some of the biggest stages in the world, including Coachella, Tomorrowland, Creamfields, Ultra Music Festival, and Electric Daisy Carnival. With over 8.8 million monthly listeners on Spotify, his top markets—London, Sydney, Dublin, Melbourne, and Manchester—show

Electronic 2 mins read

W&W Join Anna Agency For Representation

W&W have signed with Anna Agency for representation, reinforcing their standing as one of dance music’s most enduring festival juggernauts. The Dutch duo—Willem van Hanegem and Wardt van der Harst—continue to be managed by Rave Culture, the label and lifestyle brand they co-founded, which has evolved into a global platform for big-room, trance, and mainstage anthems.

Since exploding onto the scene in the early 2010s, W&W have cultivated a signature blend of euphoric builds and floor-rattling drops that helped define the modern festival era. Their breakout tracks like “Bigfoot,” “Thunder,” and “The Code” became instant EDM staples, propelling them onto the main stages of virtually every major electronic festival: think Tomorrowland, Ultra, EDC Las Vegas, and Creamfields. Their live sets—equal parts pyrotechnics, nostalgia, and unrelenting BPM—continue to draw massive crowds from Hamburg to Kuala Lumpur.

Most recently, the duo released “Bad,” a high-energy collaboration with KSHMR that dropped in April via Spinnin’ Records, tapping into the peak-hour energy they’ve long mastered. And with over 14

Music 2 mins read

Ty Dolla $ign Signs With Wasserman As He Prepares to Release New Album

Ty Dolla $ign, whose stage name sounds like an accounting error but whose discography sounds like money, has officially left WME and signed with Wasserman. The new team: Matt Adler, Brent Smith, Tessie Lammie, and James Rubin. That’s four agents for one artist, which is either overkill or a statement of intent.

The agency switch comes as Ty readies his new solo album, TYCOON, set for release July 18 via Atlantic. Presumably, the title is aspirational, but also accurate—this is a man who’s quietly featured on half your playlist and probably owns a solid chunk of your summer memories.

He’s still managed by SALXCO and repped for PR by Biz3, meaning the business infrastructure remains unchanged. Only the outer shell—the shiny Wasserman badge—has been swapped.

Strategically, the timing makes sense. He’s fresh off Vultures 1 and 2, his very loud collaboration with Ye (the artist formerly known as the artist formerly known as Kanye West), which put him back in the cultural bloodstream like an intravenous drip of chaos and melody.

But Ty isn’t just the guy you call for a hook when The Weeknd is busy. His solo work has been influential in its own right—“Paranoid,”

Business Ventures 2 mins read

Shakira Spins Into the Shampoo Game With New Hair Care Brand, Isima

Shakira, whose hips famously don’t lie, is now making sure her hair tells the truth, too. The global pop icon has officially entered the beauty arms race with Isima, a hair care brand born not from a whiteboard pitch session but out of genuine personal frustration. Tired of mixing her own DIY cocktails in hotel bathrooms and backstages around the world, Shakira decided it was time to formulate something more permanent—and less experimental. “I looked for a group of experts and scientists,” she said, “that knew how to do this.” Which, if you’re Shakira, probably means tasking a lab with decoding what humidity does in Barranquilla and Bel Air.

While this might sound like just another celebrity hair launch, the timing and execution say otherwise. Isima is dropping into a market already simmering from the heat of Beyoncé’s Cécred, which made headlines earlier this year with a first-ever exclusive partnership with Ulta Beauty. It also follows Hailey Bieber’s Rhode, which recently ascended into unicorn status with a $1 billion valuation after being acquired by E.l.f. Beauty—a gentle reminder that moisturizer and market caps are

Music 2 mins read

Benson Boone Brings the Heartland to Hi-Fi in New JBL Campaign

Benson Boone—TikTok heartthrob turned chart-climbing crooner—is now adding “audio ambassador” to his résumé. The breakout singer has been announced as the new face of JBL’s summer campaign, marking a slick fusion of sound and sentimentality as the brand unveils its latest tech-forward lineup, including the Tour Pro 3 earbuds and the all-new Flip 7.

To kick off the partnership, Boone didn’t just post a selfie or toss up a story. Instead, he arrived at JBL’s SoHo store in a vintage convertible (because of course), blaring “Mystical Magical” from his debut album Fireworks & Rollerblades, while dishing out custom-designed JBL Flip 7 speakers to an eager crowd of fans. It was the kind of flash-mob moment that social strategists dream of—part activation, part love letter to the fandom, all very on-brand for Boone’s dreamy DIY aesthetic.

The collaboration is JBL’s latest swing at Gen Z relevance, and Boone, with his nearly 20 million monthly Spotify listeners and fast-climbing global recognition, is a well-calibrated bet. His debut album—released earlier this year—debuted to strong streaming numbers and fanfare, with hits like “Beautiful Things” and “Slow

Endorsement Deals 2 mins read

Post Malone Teams with Stanley for Camo-Covered Hydration Line

In a crossover that feels like equal parts hip-hop tour bus and backcountry hike, Post Malone has joined forces with Stanley 1913—the venerable drinkware brand known for fueling fishing trips and your uncle’s coffee addiction—for a rugged capsule collection that brings camo to the cult of hydration.

The drop, which includes Stanley’s classic tumblers, stackable cups, and adventure-ready bottles, is wrapped in camouflage and dusted with Posty’s signature blend of cozy chaos and functional cool. It’s the kind of merch that says “I like my whiskey neat, my water cold, and my headliner slot on time.”

This collaboration drops at a curious cultural moment: Stanley

Film/TV 2 mins read

Alec Baldwin Switches Agencies, Signs With UTA

In a move that feels half Shakespearean and half SNL cold open, Alec Baldwin has signed with UTA for representation. It’s not a reinvention per se—more like a veteran trading one agency playbook for another. Baldwin continues to be managed by Matt DelPiano, but with UTA now handling the deal flow, it’s clear he’s ready for a new chapter, or at least a tighter script.

Baldwin’s career, after all, doesn’t fit neatly into a single genre or awards category. Over the last four decades, he’s racked up three Emmys, three Golden Globes, and seven straight SAG Awards for transforming NBC’s 30 Rock into the Wall Street Journal of sitcoms. (If you were ever unsure what “vertical integration” meant, Jack Donaghy probably explained it to you, between scotches.)

He also landed an Oscar nomination for The Cooler, proved his stage chops with a Tony-nominated run in A Streetcar Named Desire, and took home an Emmy for impersonating a former president whose name we’ll just gently whisper into the cold void: “Trump.” Add to that a long-running podcast, Here’s the Thing, and a smattering of dramatic turns (The Hunt for Red October, Glengarry Glen

Rock 2 mins read

Yellowcard Enlists New PR Firepower as Nostalgia Tour Rolls On

Yellowcard—the pop-punk veterans responsible for giving your teenage angst a violin section—have signed with Schneider/Rondan Organization (SRO PR) for publicity. Yes, it’s true: the band that made high school heartbreak sound orchestral is back in the press game.

This comes as Yellowcard continues to be repped by Wasserman for live representation, a partnership that’s kept them on the road and in the festival rotation. Their most recent output includes the two-song EP Better Days, released via Better Noise Music, and A Hopeful Sign, a collaboration with ambient outfit Hammock that floated into existence via Equal Vision Records—an unexpected but oddly fitting detour from their Warped Tour roots.

With over 4.3 million monthly listeners on Spotify and fan hotspots spanning Chicago, Los Angeles, Jakarta, Sydney, and Denver, Yellowcard has fully crossed into the “legacy act with streaming juice” zone. They’ve hit stages at So What?! Music Festival and have re-emerged as fixtures in the pop-punk nostalgia circuit, serving both veteran fans and a new generation discovering “Ocean Avenue” via algorithm.

In an era where emo is an aesthetic and PR is a comeback

Electronic 2 mins read

SBTRKT Signs With Primary Talent

SBTRKT, the famously elusive producer known for pioneering the post-dubstep, future-garage, alt-soul moment of the early 2010s—and then vanishing just as the zeitgeist caught up—has signed with Primary Talent for worldwide representation, excluding the United States. Because of course he did. You don’t build a career on mystique and then go full global. The man has brand integrity. He continues to be managed by Adam Golden at Zeya, whose job description presumably includes things like “coordinate tour logistics” and “maintain the enigma.”

Despite releasing music with the frequency of a lunar eclipse, SBTRKT maintains a devoted fanbase: over 600,000 monthly listeners on Spotify, clustered in taste-forward markets like London, Sydney, Melbourne, Los Angeles, and Brisbane. These are not passive listeners. These are people who still say “post-racial” unironically and believe Thom Yorke should be on every remix.

His latest project, the Turn Your Heart Around EP, dropped independently via SAVE YOURSELF—which sounds like a wellness prompt but is, in fact, the name of his label. The EP is a reminder that SBTRKT hasn’t just been hiding in a mask and a concept. He’s been quietly iterating,

Hip-Hop 2 mins read

Rico Nasty Signs With CAA

Rico Nasty has signed with CAA for global representation. She continues to be managed by Fly South Music Group and repped by a PR duo: Grandstand Media in the U.S. and Imran Malik Publicity in the U.K.—because when your brand of chaos is internationally recognized, you need multiple countries managing the volume.

Her latest project, LETHAL, dropped last month via Atlantic Records and sounds exactly like the name suggests: unfiltered, unrelenting, and impossible to ignore. The project is a return to form—but also a flex. It’s Rico at full blast, blending punk fury with trap maximalism, and reminding everyone that just because the mainstream shifted toward soft-spoken alt-rap doesn’t mean she plans to lower her voice.

With over 2.5 million monthly listeners on Spotify, and cities like Chicago, LA, and NYC showing up heavy in the data, Rico’s following isn’t niche—it’s just particular. They want volume. They want eyeliner. They want rage and glitter and someone who raps like she’s mid–WWE entrance.

She’s already left her mark on stages at Rolling Loud, Coachella, and Lollapalooza. And now that CAA is in the mix, expect to see her booked at even more venues

Music 1 mins read

Ayra Starr Joins Roc Nation: The Celestial Star Plots Her U.S. Takeover

Ayra Starr has signed with Roc Nation for management. She’ll still be repped by CAA in North America and UTA for Europe and the UK. Which makes sense, because when your sound travels faster than your passport stamps, it takes a village of agents to keep up.

The 21-year-old Nigerian singer has spent the last two years quietly becoming one of the most streamed African artists in the world, though “quietly” might be misleading. Her debut album 19 & Dangerous put her on the map, but The Year I Turned 21, released last May, made it clear she isn’t interested in staying on just one. Her newest single, “Gimme Dat” featuring Wizkid, dropped this April via Republic and Mavin—and it’s already sounding like summer across Lagos, Bogotá, and Santiago.

With over 18 million monthly listeners on Spotify and a fanbase that spans continents (and time zones), Starr is one of the faces leading afrobeats into a new, global chapter. She’s already lit up stages at Roskilde, Afro Nation, and Lost in Riddim. Now, with Roc Nation behind the curtain, it’s safe to assume we’re about to see Ayra go from “rising” to “ubiquitous.”

Music 1 mins read

Rockin’1000 Signs With ITB: The World’s Biggest Band Finds a Booking Home

Rockin’1000—the self-described “biggest rock band on Earth”—has signed with International Talent Booking (ITB) for representation worldwide, excluding North America. Point agents Filippo Mei and Lucia Wade will lead the charge, while the group remains under the watchful eye of founder and CEO Fabio Zaffagnini.

What began in 2015 as a passionate plea to get the Foo Fighters to play Cesena, Italy—via a viral video of 1,000 musicians playing “Learn to Fly” in unison—has evolved into a global phenomenon. Think Glastonbury meets garage band. Rockin’1000 has since become a musical movement of over 100,000 musicians across more than 100 countries, performing massive rock covers with the full force of stadium-sized humanity. Picture 250 drummers, 500 guitarists, and a wall of vocals belting Queen—all on the same stage.

Their performances have electrified venues like Stade de France, Frankfurt’s Deutsche Bank Park, and Brazil’s Allianz Parque. They’re less a band than a logistical miracle: a reminder that

Music 2 mins read

Miguel Has Signed With The Chamber Group for PR Representation

Miguel has signed with The Chamber Group for PR representation. He continues to be repped by CAA for live/touring, because of course he does; at this point, Miguel’s concerts are less about ticket sales and more about fabric softener demand from fans throwing silk shirts on stage.

Spotify tells us he’s still floating north of 27.5 million monthly listeners, with his most obsessive fan clusters living in Los Angeles, Sydney, Jakarta, Chicago, and London. You could attribute that geographic spread to global streaming habits or simply assume those are the cities with the most well-lit bedrooms.

Miguel’s live footprint is equally cosmopolitan. Over the years, he’s graced the stages of Coachella, Lollapalooza, and Made in America, typically as the guy you book when you want the crowd to stop scrolling TikTok and feel something in their soul—or, at minimum, in their hips.

In print and pixels, Miguel’s been a fixture of the glossy magazine world. He’s landed in GQ, Billboard, Flaunt, and more, usually photographed somewhere between mid-conversation and mid-seduction, in a silk robe or leather pants, occasionally both. Fashion, like genre, bends around him.

A Chamber Group partnership

Endorsement Deals 2 mins read

Rauw Alejandro x Buchanan’s: When the Grill Meets the Groove

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

Endorsement Deals 2 mins read

Vintage Culture Has Been Named Global Brand Ambassdor of Von Dutch

Somewhere between the Y2K renaissance and the revival of logo-core lies Von Dutch, a brand once favored by mid-2000s starlets and now freshly dipped in relevance. And who better to helm its return than Brazilian DJ and producer Vintage Culture, a man who knows a thing or two about high-octane nostalgia.

As the new global ambassador, Vintage Culture isn’t just posing in flame-stitched hats—he’s co-creating an exclusive capsule collection under Von Dutch’s new creative platform, Von Dutch Loves. Launching June 15, the line leans all the way in: distressed trucker hats, oversized graphic tees, and all the blurry-after-3am rave energy your feed can handle. The collection is, as the artist puts it, “a celebration of individuality,” though cynics might call it a well-timed play for post-ironic fashion supremacy.

And let’s be clear: this isn’t a vanity license plate gig. Vintage Culture, born Lukas Ruiz, has spent the last few years quietly becoming one of the most bankable names in dance music. With a sound that fuses deep house with melodic grooves and a stage presence that lights up arenas

Subscribe to Get the Latest Updates

NLE Choppa Signs With Wasserman For Representation

More on Music

Related to this article

Celebrities

Companies

Digest News

Subscribe to Get the Latest Updates