Orville Peck has signed with Wasserman for global representation, stepping into a bigger spotlight just as the fringe on his mask starts to glimmer under the Broadway lights. Yes, Broadway. Peck recently made his stage debut as the Emcee in the Cabaret revival at the August Wilson Theatre, because apparently the next logical step after rhinestone-studded country crooner is… rhinestone-studded Berlin cabaret host. His point agent at Wasserman is Douglas Singer.

Peck’s career, which began as a masked mystery and somehow evolved into one of the most subversively mainstream acts in country music, has now reached another inflection point. His third studio album Stampede (2024) was a duet-heavy flex featuring Kylie Minogue, Elton John, and a particularly poignant cover with Willie Nelson that doubled as a love letter to queer cowboy culture. It was the musical equivalent of a rhinestone lasso spinning across genres, generations, and gender norms.

In August 2024, he took over Nashville with his self-curated Rodeo festival—yes, he now has his own festival—alongside Tanya Tucker, Mickey Guyton, and Reyna Roberts. This isn’t just an artist with fans; this is an artist with a movement.

And the numbers follow: 1.2 million monthly listeners on Spotify, with top markets spanning New York, Sydney, Chicago, Toronto, and Melbourne. Translation? The masked cowboy is an international phenomenon, pulling hearts from five continents without ever showing his face.