Rapper and songwriter Joyner Lucas has signed with Independent Artist Group (IAG) for representation, with Joshua Rittenhouse as his point agent. He continues to be managed by Dhruv Joshi. Lucas has been a dynamic force in the hip-hop scene, known for his lyrical storytelling, sharp wordplay, and thought-provoking content.
Recent Releases: Most recently, Lucas released his album Not Now, I’m Busy in March 2024, continuing his streak of impactful and creative work. The album was met with praise for its depth and versatility, with Lucas tackling a variety of topics ranging from personal struggles to societal issues, delivered with his signature intensity and skill.
Career Highlights: Joyner Lucas first rose to fame with his breakout track Ross Capicchioni, which showcased his narrative-driven style of rapping. He gained widespread recognition in 2017 with the release of I’m Not Racist, a viral hit that explored race relations in America from multiple perspectives, earning him critical acclaim and social media buzz. His talent for storytelling, combined with his bold approach to sensitive topics, has set him apart in the rap game.
In 2020, Lucas released his highly-anticipated debut album ADHD, which featured collaborations with prominent artists such as Eminem (Lucky You), Logic (ISIS), and Chris Brown (Stranger Things). The album’s concept and title reflect Lucas’s personal experience with ADHD, providing a platform for open discussion on mental health, a recurring theme in his work.
Lucas has also made waves with his dynamic visuals, often pairing his tracks with cinematic music videos that amplify his messages, making him one of the most creative voices in contemporary hip-hop.
Entrepreneurial Ventures: In addition to his music career, Joyner Lucas co-founded the music tech platform Tully, which offers tools for songwriters, producers, and independent artists to streamline their creative process and manage their careers. This move highlights Lucas’s commitment to empowering other artists and helping them navigate the complexities of the music industry.
With his new representation at IAG and the continued support of his management team, Joyner Lucas is poised to build on his career momentum and continue making waves in the music industry with his thought-provoking content and entrepreneurial ventures.
