SonReal, the acclaimed Canadian musician known for his unique blend of hip-hop and alternative music, has expanded his international representation by signing with 33 and West for all territories outside of Canada. This move aims to further his reach and enhance his global presence in the music industry.
? Worldwide Expansion: By partnering with 33 and West, SonReal seeks to leverage the agency’s robust international network to boost his visibility and engagement across global markets. Daniel McCartney of 33 and West will take the lead in navigating SonReal’s international bookings and strategic career moves, ensuring a cohesive and expansive approach to his music career.
? Continued Representation in Canada: While expanding his reach globally, SonReal maintains his roots with ongoing representation by Paquin Artists Agency in Canada. This dual representation strategy underscores his commitment to his home country while also pursuing broader international opportunities.
? Music and Market Influence: SonReal boasts a substantial following on Spotify, with 400,000 monthly listeners and strong market performances in cities like Toronto, Montreal, Denver, and Calgary. His music resonates with a diverse audience, reflected in his cross-genre appeal and lyrical depth.
? Management and Career Strategy: Alongside new agency representation, SonReal continues to be managed by 1851 House, which ensures continuity and stability in his overall career management. This integrated approach helps streamline his professional endeavors and aligns his team’s efforts across borders.
? What’s Next for SonReal: With the backing of 33 and West, SonReal is set to embark on new international projects, potentially including worldwide tours, collaborations with other artists, and innovative music releases. Fans can look forward to a broadened scope of work that showcases his versatility and connects with a global audience.
SonReal’s partnership with 33 and West marks a significant milestone in his career, promising to elevate his international profile and bring his music to new heights. As he navigates this exciting chapter, the music industry watches eagerly to see how his global influence will expand and evolve.
