In a move that marries the elegance of French fashion with the charm of cinematic talent, Lacoste has proudly announced Parisian actor Pierre Niney as the latest addition to its distinguished roster of ambassadors. Joining the ranks of sports icons like Novak Djokovic and Venus Williams, Niney’s induction into the Crocodile brand’s family marks a significant moment as Lacoste continues to celebrate its legacy and embrace a future of stylish, cultural prominence.
? A Decade of Distinction: Pierre Niney, renowned for his compelling presence both on stage and screen, steps into this new role a decade after his tenure with the Comédie Française, one of France’s most revered theatrical institutions. His selection as a global ambassador from March 1 underscores Lacoste’s commitment to associating with figures who embody the brand’s core values of elegance, performance, and luxury.
? Celebrated Talent Meets Iconic Fashion: Niney, at 34, has already carved a niche for himself in the world of cinema with acclaimed performances in movies like “OSS 117” and “Boîte Noire,” as well as in series such as “La Flamme” and “Casting(s).” Notably, he clinched the 2015 César Award for Best Actor for his portrayal of Yves Saint Laurent in the biopic directed by Jalil Lespert, showcasing his remarkable range and depth as an actor. His historic win as the youngest recipient of the César for Best Actor further cements his status as a fitting representative for Lacoste, a brand that itself is synonymous with pioneering excellence and innovation.
? A Legacy of Fashion and Innovation: Lacoste, celebrating over 90 years of fashion influence, marked its anniversary with a special collector’s polo shirt last year, highlighting its enduring impact on the fashion landscape. The addition of Pierre Niney to its group of global muses not only reflects the brand’s rich heritage but also its dynamic future direction, embracing influencers from diverse fields who share a common thread of exceptional achievement and style.
As Lacoste ushers in a new era with Pierre Niney, the partnership symbolizes a fusion of the brand’s storied past with the fresh, avant-garde spirit of today’s cultural icons, promising to inspire a new generation of fashion-forward individuals around the globe.