Wonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such as fencer Sara Balzer, basketball player Evan Fournier, and boxing champion Estelle Mossely are leading the campaign, each embodying the fusion of athleticism and wellness.
? Sara Balzer: An accomplished fencer and silver medalist at the 2020 Tokyo Olympics, Balzer is currently ranked world No. 1 in women’s sabre. Her participation in the campaign draws on her reputation for excellence and determination, inspiring fans and consumers to embrace a healthier lifestyle.
? Evan Fournier: Known for his significant contributions to French basketball and his NBA career, Fournier’s Olympic and European championship successes highlight his dedication and skill. His involvement in the campaign connects with sports enthusiasts who admire his perseverance and achievements on the basketball court.
? Estelle Mossely: A trailblazer in French boxing, Mossely has garnered attention for being the first French female boxer to win at the Olympics and the first to claim a world champion title post-Olympics. Her story of strength and perseverance resonates deeply with those looking to overcome challenges and achieve personal health goals.
? Campaign Rollout: Set to make a splash across digital platforms, print publications, gyms, and stores throughout France, the campaign features eye-catching displays designed to engage consumers. By showcasing these athletes, Wonderful Pistachios aims to strengthen its presence in one of its key European markets, encouraging consumers to choose pistachios as a nutritious snack option that supports their active lifestyles.
This collaboration with Balzer, Fournier, and Mossely not only highlights the nutritional benefits of pistachios but also aligns with the athletes’ personal brands of health, discipline, and excellence, making it a powerful message for French consumers.