Sprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers to stand out from the crowd. Today, Sprite is reimagining this message for a new generation, infusing the campaign with fresh energy and relevance.

? A Modern Twist on a Classic: The revamped campaign includes new TV spots that showcase Edwards and Richardson, highlighting their dynamic personalities and exceptional talents. These spots aim to connect with viewers by celebrating individuality and passion, traits that both athletes exemplify.

? Engaging Activations: Alongside the TV spots, Sprite is rolling out a series of engaging activations to further amplify the campaign. This includes limited-time packaging that features the athletes, immersive digital experiences that fans can participate in, and partnerships with various sports organizations. These elements are designed to create a comprehensive and interactive experience for consumers.

? Empowering the Next Generation: By aligning with Anthony Edwards and Sha’Carri Richardson, Sprite taps into their inspirational stories and broad appeal. This partnership not only enhances the campaign’s visibility but also reinforces Sprite’s commitment to celebrating and empowering the individuality of its consumers.

With this refreshed “Obey Your Thirst” campaign, Sprite continues to innovate while staying true to its roots of promoting authenticity. The campaign is set to resonate with today’s audiences, inspiring them to pursue their passions with confidence and originality.