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SKIMS Unveils Men’s All-Star Campaign for March Madness

John Dody
03/20/24 12:43PM

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed for performance. By partnering with rising basketball stars, SKIMS aims to connect with a new generation of fans who appreciate both athleticism and style.

🗣️ Connecting with Basketball Fans: Jens Grede, co-founder, and CEO of SKIMS, expressed excitement about the campaign’s timing during the thrilling March Madness season. “Expanding upon our partnership with the NBA and establishing a SKIMS March All-Star team for college players is an unexpected yet timely approach to further connect with the next generation of basketball fans,” Grede stated.

🌐 Sports Expansion: SKIMS’ foray into the sports domain began with its menswear division launch last year, featuring NBA All-Star Shai Gilgeous-Alexander and other sports figures like Neymar Jr. and Nick Bosa. The brand has since become the official underwear sponsor of the NBA, WNBA, and USA Basketball, showcasing its commitment to athletic performance and style.

The men’s All-Star campaign by SKIMS is a testament to the brand’s ability to blend fashion with sports, creating excitement and style synergy during the thrilling March Madness season.

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