Philips India is setting a new standard in male grooming with its innovative #BarberKeBaraber campaign, designed to enable men to achieve barber-quality grooming results at home. Cricket icon Virat Kohli, serving as the brand ambassador for Philips grooming, is at the forefront of this campaign, demonstrating the prowess of the Philips All-in-One Trimmer equipped with Twin Trim blades.
? A Glimpse into Professional Grooming with Kohli: The campaign film showcases Kohli not just as a sports sensation but as a style icon, emphasizing the Philips All-in-One Trimmer as an indispensable grooming ally. Kohli’s involvement brings a touch of his signature style to the campaign, highlighting the trimmer’s capability to deliver a sleek, even trim effortlessly.
? Empowering Men with Innovation: Deepali Agarwal, the business head of Personal Health at Philips Indian Subcontinent, shared the vision behind the campaign, emphasizing Philips’ commitment to innovation and creating enriching consumer experiences. The #BarberKeBaraber initiative aims to revolutionize the grooming routine for Indian men, offering them the luxury of achieving a refined look from the comfort of their homes. The Philips All-in-One Trimmer stands as a testament to the brand’s dedication to providing premium grooming solutions, enabling men to groom with confidence and sophistication on their own terms.
As Philips rolls out the #BarberKeBaraber campaign with Virat Kohli, it not only showcases a leap in grooming technology but also reinforces the brand’s mission to empower men across India with the tools they need for self-reliant, professional-grade grooming. This campaign is set to redefine the grooming experience, making it accessible, convenient, and seamless for every man. ?✨