Kevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.

Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant’s commitment to excellence and his passion for representing his country on the global stage.

Nike’s Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which featured legendary basketball athletes like LeBron James and rookie star Victor Wembanyama, among other American athletes.

Durant’s Reaction and NBA Community Response: Nike’s decision to exclude Durant from the video raised eyebrows within the NBA community and prompted a reaction from Durant himself. Fans and analysts alike were surprised by the omission, considering Durant’s significant contributions to USA Basketball and his status as one of the sport’s top players.

Durant’s Endorsement Journey: Durant’s collaboration with Kith marks another notable endorsement in his illustrious career. He has been a prominent figure in the world of endorsements, partnering with brands such as Gatorade, Google, Beats by Dre, and, of course, Nike. His new venture with Kith adds to his diverse portfolio and underscores his versatility beyond the basketball court.

With this new Kith collection, Kevin Durant continues to solidify his legacy as a multifaceted icon in sports and fashion, ready to inspire fans as he heads towards the 2024 Paris Olympics.