Jimmie Johnson has signed with WME, because when you’ve tied Richard Petty and Dale Earnhardt for the most Cup titles in NASCAR history, there’s not much left to do but build an empire around the legend.
Seven-time champion. Two-time Daytona 500 winner. Eighty-three career checkered flags. Jimmie Johnson is what happens when longevity meets peak performance and never lets up. He didn’t just win—he engineered one of the most dominant eras motorsport has ever seen, including an absurd five straight Cup Series titles between 2006 and 2010. And now, in his post-full-time-racing era, he’s shifting lanes—from “GOAT” to “mogul.”
WME will represent Johnson in all areas, which is less about finding him work and more about building scaffolding for what’s already in motion. There’s Legacy Motor Club, the Cup Series team he co-owns and occasionally drives for. There’s the SiriusXM podcast, “Never Settle,” which he co-hosts with ESPN’s Marty Smith, a southern-fried deep-dive into sports, stories, and human drive. There are brand partnerships, media ventures, ownership plays. In other words: the second act of a man who technically never left the stage.
The timing also speaks volumes. Johnson is still competing—driving the No. 84 Toyota Camry XSE part-time—but the real move is off-track. This is about shaping a legacy beyond the circuit. Because in the era of athlete-entrepreneurs and lifestyle empires, trophies are only the beginning.
WME isn’t just repping a driver. They’re aligning with a brand: Jimmie Johnson as icon, as team builder, as voice of the sport. The NASCAR playoff system? He was the original mainstay. The current wave of multi-hyphenate drivers-slash-business-owners? He’s the blueprint.
