Damson Idris has signed with ID-PR for public relations, further rounding out a behind-the-scenes team that’s as calculated and polished as his rise to stardom. He continues to be repped by CAA for talent, managed by M88, and represented in the UK by Laraview—a boutique firm helmed by Aira Idris, who, yes, is likely family. Hollywood may be built on relationships, but this one’s literally in the bloodline.
The London-born actor has emerged as one of his generation’s most versatile and magnetic performers, thanks in large part to his breakout role as Franklin Saint on Snowfall—the critically acclaimed FX drama co-created by John Singleton. For fans of the show (and there are many, who knows I might even have it playing in the background while I’m writing this), Idris’ transformation from a bright, entrepreneurial teen into a haunted kingpin was a masterclass in narrative slow burn and emotional precision. It also turned him into a must-watch name for casting directors and streaming platforms alike.
Since Snowfall wrapped its final season in 2023, Idris hasn’t slowed down. He starred opposite Anthony Mackie in Netflix’s sci-fi action film Outside the Wire, executive produced by him as well. He also appeared in Swarm, the Donald Glover-produced psychological thriller series, and his name continues to swirl in conversations around both prestige dramas and tentpole franchises. A Marvel cameo? A Bond reboot whisper? Hollywood’s rumor mill is loud, but Damson tends to move in silence—until the work does the talking.
Signing with ID-PR plants another flag on his expanding territory. The firm, known for steering the narratives of A-list talent and projects alike, now becomes the architect of how Idris is presented off-screen—from magazine covers to late-night couches and, likely, quite a few brand partnerships along the way.
