Jason Kelce has teamed up with Buffalo Wild Wings for an exciting new campaign as the football season approaches. Known for his storied career as the center for the Philadelphia Eagles, Kelce is now bringing his larger-than-life personality to the world of advertising, partnering with the popular casual-dining chain to reignite fans’ excitement for the game.

Campaign Highlights: The campaign features a 30-second hero spot titled “You Up?,” where Kelce, recently retired, finds himself feeling down. Enter Hank, Buffalo Wild Wings’ CGI buffalo mascot, who takes Kelce to a Buffalo Wild Wings location, reminding him of his love for the game and bringing back his competitive spirit. Another 15-second ad humorously touches on the well-known sibling rivalry between Jason and his brother Travis Kelce, the Kansas City Chiefs’ star tight end, adding a personal touch to the campaign.

Special Menu and Merch: As part of the collaboration, Kelce, who is a self-professed fan of bacon and wings, has curated special menu picks at Buffalo Wild Wings, offering fans a taste of his favorite game-day snacks. Additionally, a limited-edition T-shirt that celebrates the unique friendship between Kelce and Hank will be available for purchase, with proceeds going to Kelce’s (Be)Philly charity, which supports youth education and empowerment in Philadelphia.

With this campaign, Buffalo Wild Wings not only taps into the excitement surrounding football season but also connects with fans through the beloved figure of Jason Kelce, whose post-retirement journey continues to resonate both on and off the field.