Brazilian singer-songwriter Ludmilla has signed with Creative Artists Agency (CAA) for representation, transitioning from her previous deal with TBA Agency. She continues to be managed by Central Sonora as she continues her rise as a global artist.
Background and Career Highlights: Born Ludmila Oliveira da Silva in Rio de Janeiro, Ludmilla first gained recognition with her breakout hit “Fala Mal de Mim”, which helped introduce funk carioca to a broader audience. Over the years, she has evolved her sound, blending pop, funk, R&B, and pagode, making her one of the most versatile and influential artists in Brazilian music. She has built a loyal fanbase both in Brazil and internationally, consistently pushing the boundaries of her genre.
Recent Achievements: In 2024, Ludmilla made history as the first Afro-Latina female artist to perform on Coachella’s main stage, delivering a high-energy set that blended Brazilian funk and pagode with pop influences. The performance, which featured a personalized audio introduction from Beyoncé, went viral, sparking the #Ludchella movement on social media.
In 2022, her album Numanice 2 won a Latin Grammy for Best Samba/Pagode Album, further solidifying her status as one of the most innovative voices in Brazilian music. She also played a major role in Brazilian television, co-hosting the 30th edition of the Multishow Brazilian Music Awards in 2023, sharing the stage with Tatá Werneck and Tadeu Schmidt.
With her new representation at CAA, Ludmilla is set to expand her international reach, bringing her unique sound and electrifying performances to a global audience.