Nationwide has once again teamed up with long-time brand spokesman Peyton Manning for a new campaign that highlights the company’s financial services beyond its well-known insurance offerings. The campaign, titled “So Much More,” debuts with a 30-second spot airing during the 2024 NFL season opener between the Kansas City Chiefs and Baltimore Ravens.
Campaign Details: The new ad playfully features Manning in an art class, using the homophonic similarity between “Peyton” and “Paintin'” to illustrate how Nationwide is much more than just an insurance company. Manning humorously compares his own versatility—beyond being a Hall of Fame quarterback—to Nationwide’s wide range of financial services. The campaign is part of Nationwide’s strategy to increase awareness of its broader offerings by leveraging its partnership with the NFL, a relationship that began in 2014.
Long-standing Partnership: Peyton Manning has been the face of Nationwide since 2014, starring in over a dozen commercials for the brand. A memorable 2015 spot saw Manning humming different phrases to the iconic “Nationwide is on your side” jingle. The familiar slogan and jingle, created by Ogilvy in the ’60s, continue to be a core part of Nationwide’s marketing efforts. Manning’s engaging and comedic presence has helped Nationwide connect with a wide audience, positioning the company as approachable and trustworthy.
Endorsements: Peyton Manning, represented by Excel, is one of the most marketable athletes of all time. In addition to his long-standing partnership with Nationwide, he has worked with brands such as Bud Light, Gatorade, Buick, and Papa John’s. His ability to seamlessly transition from football to business has made him a highly sought-after spokesperson, and his charisma continues to resonate with fans and consumers alike.
Nationwide’s new campaign featuring Manning is set to be a central part of its 2024 NFL marketing push, reinforcing the brand’s message that it is “so much more” than just an insurance provider.
