LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

? A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

? Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply intertwined soccer and snacking can be, especially during the excitement of watching a game.

?️ Collectible Chip Bags: To commemorate this partnership and Messi’s iconic chip shot goals, LAY’S® is releasing exclusive, collectible chip bags. These limited-edition packages are a must-have for fans of Messi and LAY’S®, offering a unique way to celebrate soccer’s greatest moments and the snack that pairs perfectly with them.

? Global Fanfare: This campaign invites soccer fans worldwide to join in the fun, uniting them under a common banner of sportsmanship and snack enjoyment. With Messi’s global appeal and the universal love for LAY’S®, the “Oh-Lay’s” rally cry is set to become a new anthem in stadiums and living rooms around the world.

LAY’S® and Lionel Messi’s collaboration through the “Oh-Lay’s” campaign offers fans a novel way to express their passion for soccer while enjoying their favorite chips. As the season progresses, this partnership is poised to add an extra layer of excitement and flavor to soccer celebrations everywhere.