NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

? Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

? Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic “lazy girl bun” tutorial has captivated audiences worldwide, and now, fans can effortlessly recreate her signature look with the NEXXUS® Slick Stick Strong Hold Hair Wax, a product inspired by Sofia’s effortless elegance.

? Year-Long Partnership: As the official brand ambassador, Sofia will be at the forefront of the Styling Line’s launch event on March 20, marking the beginning of her year-long partnership with NEXXUS®. She will share her favorite hairstyles, beauty tips, and hair health journey with fans, showcasing how the new collection can transform any look with ease.

? Empowering Beauty Enthusiasts: Sofia’s collaboration with NEXXUS® embodies the brand’s mission to empower beauty enthusiasts to embrace their unique styles while prioritizing hair health. Her curated capsule collection of favorite hairstyles, from glass waves to a loose ponytail to the iconic slick back bun, will inspire followers to experiment and elevate their hair game.

Sofia Richie Grainge’s partnership with NEXXUS® represents a fusion of style, innovation, and accessibility, bringing salon-quality hair within reach for everyone.