In a move that feels less like a simple acquisition and more like a plot point in the great convergence of sports and Hollywood, 3 Arts Entertainment has acquired A&A Management Group—a boutique sports talent shop best known for repping the NFL’s most eligible bachelor and Taylor Swift’s sometime jewelry model, Travis Kelce.

Founded in 2011 by brothers Aaron and André Eanes, A&A carved out a niche as high-touch career architects for a client list that reads like the red carpet at a GQ Sports issue release party: NBA standouts Jonathan Kuminga and Nah’Shon “Bones” Hyland, NFL Pro Bowlers Denzel Ward and Joe Haden, and model/TV personality Camille Kostek, among others. Most famously, they’ve helped elevate Kelce from elite tight end to crossover media darling, securing brand deals, podcast success, and reality show stints along the way. He didn’t just go to the Super Bowl. He brought Pfizer and Experian along for the ride.

Now, with A&A folded into the 3 Arts empire—known for producing The Office, Parks and Recreation, and managing A-listers across entertainment—the Eanes brothers’ athlete-first, brand-savvy philosophy will be scaled up to operate across both locker rooms and green rooms. It’s not just a merger. It’s a thesis: athletes aren’t just players, they’re platforms.

And this comes at a time when the line between celebrity and athlete is less of a line and more of a collab. Travis Kelce can headline SNL and throw passes. Jonathan Kuminga has style deals and a mid-range jumper. So why shouldn’t the same company that helped mint comedy gold with Tina Fey also manage Denzel Ward’s off-season portfolio?

Strategically, this is about cross-pollination. 3 Arts gets access to a younger, flashier sports vertical. A&A gets the production muscle and storytelling infrastructure of a Hollywood heavyweight. Talent—be it hoopers or rom-comers—gets the benefit of a management team that understands the full spectrum of their brand, from endorsement revenue to streaming originals.

And if you’re wondering whether this is just about Travis Kelce… well, yeah. But also, not just. It’s about what comes after him. Because if there’s one thing the Eanes brothers proved, it’s that the right tight end, with the right team, can shift the whole business playbook.