In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is also teasing giveaways and exclusive content, all of it filtered through Barkley’s very marketable training grind.

It helps, of course, that Barkley is coming off a Super Bowl afterglow, which brought a spike of hundreds of thousands of new followers to his already-rabid fanbase. His offseason brand portfolio is now more loaded than an NFL depth chart: Raising Cane’s, Unisom, Rocket Mortgage—and now a supplement brand that wants to bottle what Barkley does for a living.

Is this a pivot? Not really. It’s more of an evolution: Barkley isn’t just an athlete anymore, he’s a lifestyle asset, a guy whose workout playlist could sell protein, financial services, and fried chicken—all before 10am. And now, with C4 Sport, he’s being bottled, branded, and poured into America’s collective shaker cup.