Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.
? From Singing to Makeup: Halliday’s journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.
? Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop’s top beauty sellers, achieving remarkable success with flash sales and livestream campaigns that generated over $2 million in sales within a week.
? Expanding Horizons with Outshine Talent: With the partnership with Outshine Talent, Halliday’s horizons are set to expand even further. Outshine Talent aims to secure major collaborations for Halliday and expand his business ventures across various verticals such as fashion, home, luxury, and more. Additionally, the agency plans to build a larger audience for his content beyond the U.K., with a specific focus on the U.S. market.
? Creative Vision and Entrepreneurship: Mitchell Halliday’s story exemplifies the power of creativity and entrepreneurship in the digital age. His ability to leverage social media platforms for both artistic expression and business growth highlights his innovative approach to beauty and content creation.
As mmmmitchell continues to shine in the beauty industry and beyond, his partnership with Outshine Talent sets the stage for exciting collaborations, business ventures, and global expansion, solidifying his position as a rising star in beauty and business.
