WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a professional athlete. Hull, who plays for the Indiana Fever in the WNBA, continues to build a strong presence both on and off the court, aligning herself with brands that reflect her passion for performance and wellness.

Paul George’s Brand Collaborations: Over the years, George has collaborated with major brands such as Gatorade, AT&T, and Red Bull, among others, solidifying his reputation as a prominent figure in both basketball and marketing.

With Hull and George leading the way, FORM continues to position itself as a top-tier tool for basketball training, helping athletes at all levels refine their shooting skills.