NBA superstar Kevin Durant has inked a new endorsement deal with Prime Hydration, joining an impressive roster of athletes including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya who have partnered with the brand.
About Prime Hydration: Prime Hydration was co-founded by internet celebrities KSI and Logan Paul. The brand launched with the aim of shaking up the sports hydration market by offering a product that combines essential electrolytes with appealing flavors, without the high sugar content typical of many sports drinks.
Founders’ Vision: KSI and Logan Paul, both known for their massive following on YouTube and other social media platforms, ventured into the beverage industry to create a product that appeals to both athletes and casual consumers who are health-conscious. Their involvement has brought significant attention to the brand, leveraging their fame to quickly scale the product’s presence in the market.
Previous Endorsements: In addition to Prime Hydration, Kevin Durant has also endorsed other beverage brands, including Gatorade and WTRMLN WTR, highlighting his long-standing presence in the sports nutrition and hydration space.
With Kevin Durant’s endorsement, Prime Hydration is set to gain even more visibility and credibility in the sports world. Durant’s endorsement will likely involve significant promotional efforts, aligning his performance-driven brand with the hydration needs of elite athletes and active individuals.