Karl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a knack for brand synergy.

The campaign—titled “#SpeedIsSuccess”—leans into the idea that trading is like basketball: fast-paced, strategic, and best executed by someone who’s already made $70 million in career earnings. Towns, who joined the New York Knicks in late 2024, is now applying his on-court agility to financial markets, or at least to the marketing of them.

This isn’t Towns’ first foray into endorsements. His portfolio includes partnerships with Beats by Dre, Dove Men+Care, Fast Twitch Energy Drink, Nike, Gatorade, and T-Mobile. He’s also known for his philanthropic efforts, having pledged $4 million from a recent $15 million endorsement deal to support community initiatives.

So yes, Karl-Anthony Towns is now the face of a trading platform. But this isn’t just about finance—it’s about narrative. Because in 2025, the story behind the brand is as important as the product itself.