Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone’s commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has been named to multiple NBA All-Defensive Teams.

Community Engagement: Off the court, Holiday is deeply committed to community impact. He co-founded the Jrue & Lauren Holiday Social Impact Fund (JLH Fund) with his wife, Olympic gold medalist Lauren Holiday. The fund focuses on addressing socioeconomic inequalities and providing support to Black-owned businesses and nonprofits.

Focus on Mental Fitness: In addition to being Holiday’s off-court lifestyle apparel partner, Rhone will collaborate with him to elevate awareness around mental fitness and community engagement. This partnership underscores Holiday’s dedication to holistic well-being and aligns with Rhone’s mission to support individuals committed to the pursuit of progress.

Building on the momentum of Rhone’s partnership with the NBA and previous collaborations with athletes like Kevin Love, this announcement represents another significant milestone in Rhone’s engagement with the league.