Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.
? Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.
✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.
♻️ Sustainable Commitment: Loloi’s dedication to sustainability shines through in this collaboration, with GoodWeave-certified and Oeko-Tex-certified materials ensuring high-quality and environmentally friendly manufacturing practices. The Charlie Collection, woven from 100% recycled post-consumer polyester derived from plastic bottles, exemplifies the brand’s eco-conscious approach, reducing waste and contributing to a greener future.
? Elevating Interior Design: Gaines’s signature cozy and traditional aesthetic is elevated through this collection, offering homeowners and design enthusiasts the opportunity to transform their spaces with quality rugs and throw pillows that exude timeless elegance and warmth. The emphasis on quality, unique design, and sustainability makes Loloi rugs a go-to choice for those seeking to enhance their home interiors with style and conscience.
The Laurence Graff Signature Collection campaign “Elegance” not only showcases the creative synergy between Joanna Gaines and Loloi, but also invites individuals to embrace the beauty of nature-inspired design in their homes, creating spaces that reflect their unique style and values.