MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures. He is the founder of Proper No. Twelve Irish Whiskey, which quickly became a commercial success and was later sold to Proximo Spirits in a deal reportedly worth up to $600 million. McGregor also owns the Black Forge Inn pub in Dublin, and has launched the August McGregor fashion line in collaboration with tailor David August.

Endorsements: McGregor has been involved in numerous endorsement deals with major brands over the years. His collaborations have included partnerships with Reebok, Monster Energy, and Beats by Dre. His deal with Bucked Up adds to his extensive list of business ventures and endorsements, solidifying his position as a dominant figure in both sports and business.