Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brand’s ethos “Every Move Counts,” emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

? Beyond Just Travel: Embracing its brand concept “Move Beyond,” Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

? Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief that “Every Move Counts.”

? A Vision Shared: The campaign featuring Haughey will highlight her journey, underlining the importance of every step in achieving excellence — mirroring the way Cathay views its services and customer engagement. This partnership is designed to inspire and motivate, reinforcing the message that every action and decision can lead to meaningful outcomes.

With Siobhan Haughey as the face of the brand, Cathay aims to reinforce its position as a leader in the travel industry, dedicated to moving beyond conventional expectations to deliver extraordinary travel experiences that resonate deeply with travelers’ aspirations and life journeys.