Shohei Ohtani
Beats By Dre

Shohei Ohtani Signs New Endorsement Deal with Beats by Dre

John Dody
09/05/24 10:26PM

Major League Baseball star Shohei Ohtani has been named the latest official brand ambassador for Beats by Dre (Beats). As part of this new partnership, Ohtani is set to appear in marketing campaigns promoting the brand’s dynamic product lineup. Ohtani, one of baseball’s most dominant players, is known for his exceptional talent as both a pitcher and hitter, making him the perfect fit for Beats’ focus on innovation and performance.

Career Highlights: Shohei Ohtani has made history as one of the most versatile athletes in MLB, excelling as both a pitcher and a hitter for the Los Angeles Angels. Ohtani’s ability to perform at an elite level in both positions has earned him comparisons to baseball legends like Babe Ruth. His standout performances in recent seasons, including winning the AL MVP award in 2021, have made him a global icon in sports.

Endorsements: Beyond the field, Ohtani is a highly sought-after figure for brand endorsements. In addition to his new partnership with Beats by Dre, Ohtani has worked with several major brands, including Asics, BOSS, and Oakley. His growing list of endorsement deals reflects his status as an international superstar, both in Japan and the United States.

Beats by Dre Ambassador Lineup: Ohtani joins an impressive roster of Beats ambassadors, including influential figures such as rapper Lil Wayne, NBA star LeBron James, and rising football player Shedeur Sanders. By partnering with Beats, Ohtani strengthens his global influence, aligning himself with a brand known for excellence in both sound quality and innovation.

With this new collaboration, Shohei Ohtani’s star power continues to rise, making waves both on the baseball diamond and in the world of high-profile endorsements.

More on Brand Ambassador

See all Brand Ambassador

Digest News

Endorsement Deals 2 mins read

Dakota Johnson Is Roberto Coin’s Newest Muse

Dakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award seasons, it’s the woman who made press tours for “Madame Web” feel like they deserved their own red carpet circuit.

The new campaign, lensed by fashion photography titan Craig McDean, features Johnson wrapped in Coin’s signature designs and the seductive, shimmering backdrops of Venice—a city that, like Dakota, knows how to do drama, glamour, and quiet prestige without needing to shout.

This isn’t Johnson’s first foray into luxury sparkle—she’s previously aligned herself with Gucci and Italian lingerie brand Intimissimi—but this marks her deepest dive yet into fine jewelry. Beyond print spreads and moody gondola shots, the partnership will also see her

Read More
Sports 2 mins read

Saquon Barkley Is Now Powered by C4—and by Pure Football Mythology

In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is

Read More
Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

Read More
Endorsement Deals 3 mins read

Curry, Hart, and A’ja Wilson Chase the Cashback Crown

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

Read More
Brand Ambassador 2 mins read

Gemma Chan Joins Cartier as Its Latest Brand Ambassador

Yes, Gemma Chan is now officially a brand ambassador for Cartier. Though let’s be honest: this was less of a surprise and more of a coronation. The Crazy Rich Asians and Captain Marvel star has been wearing Cartier’s pieces for years like she had tenure — from the Grand Dîner du Louvre (aka Paris’ fanciest dinner flex) to the opening of the Cartier exhibition at the V&A, where diamonds and museum lighting do the heavy lifting together.

But now, she’s not just a guest. She’s the face.

Cartier doesn’t just pick ambassadors. It appoints them, like royalty, or permanent members of the UN Security Council. Which is why the maison’s newest announcement lands with the kind of sparkle that can only come from two high jewelry rings in an official portrait and a Hollywood star who’s always made elegance look easy.

The campaign she fronts draws on the “En Équilibre” concept — which roughly translates to “in balance,” and also happens to describe Gemma Chan’s whole aesthetic: poised

Read More
Endorsement Deals 2 mins read

Pamela Anderson Signs New Endorsement Deal with Biolage

Pamela Anderson is now officially your hair’s spiritual advisor.

In what might be the most unexpected brand-first-meets-career-second-act alignment of 2024, Biolage has named the 57-year-old icon its first-ever global ambassador—a sentence that somehow feels both overdue and perfectly timed. It’s the first ambassador deal of this scale for Biolage in 30 years, and also Anderson’s first foray into the haircare ad space. Which, when you think about it, is kind of wild. The woman defined beach hair.

The debut campaign—titled “The BS Campaign (Biolage Science)” because subtlety is dead—drops June 2 and will spotlight the brand’s bestselling Hydra Source collection, because if there’s one thing Pamela Anderson has taught us, it’s that you can survive literal tidal waves and still come out with glossy, frizz-free ends.

But make no mistake: this isn’t just a nostalgic play. Anderson’s post-documentary renaissance has become a masterclass in reclaimed narrative.

Read More
Film/TV 2 mins read

Sam Richardson Is Now Your Giant Financial Bestie, Courtesy of Experian

Experian wants to be more than just your credit score overlord. It wants to be your emotionally supportive, financially literate best friend. And to make that vision a little more relatable—and a lot more 6’5”—the company has cast Sam Richardson as its new spokesperson in a campaign that asks, “What if Experian were an actual person who followed you around, helped you make responsible decisions, and looked like a lovable giant from a sitcom multiverse?”

The answer, apparently, is: it’d be pretty charming.

In

Read More
Endorsement Deals 2 mins read

Dua Lipa Puts Her Gloss Where Her Voice Is — With YSL Beauty

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

Read More
Endorsement Deals 2 mins read

Kendrick Lamar’s Stars In New Gatorade Ad About Losing. But You Know, In a Cool Way.

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

Read More
Product Collaborations 2 mins read

The Weeknd Joins Forces With Nespresso

The Weeknd has joined forces with Nespresso, because of course he has. If you’re a multi-platinum, genre-shattering global superstar with a taste for icy falsettos and atmospheric dread, what’s the logical next move? Launch a coffee brand named after your mom.

Enter “Samra Origins,” a limited-edition Ethiopian blend created in collaboration with Nespresso that promises to be “best enjoyed over ice,” which, frankly, is also a pretty good tagline for The Weeknd himself. The collection

Read More
Celebrities
Close modal