California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori’s ambassador program highlights the brand’s dedication to empowering ambitious athletes and fostering an authentic community.
đ Empowering Athletes: Karen Riley-Grant, Vuori’s Chief Marketing Officer, emphasizes the brand’s belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori’s commitment to nurturing talent and telling athletes’ unique stories.
đ¤¸ââď¸ Evolution of Partnerships: Vuori’s collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori’s connection with a diverse range of athletes and their communities.
đ Growing Community: In 2023, Vuori expanded its reach by partnering with approximately 400 NIL athletes through various initiatives, adding to its existing network of over 12,000 athletes, including professional and college athletes, as well as NFL draft picks. This growth reflects Vuori’s commitment to building an inclusive and supportive community of athletes.
As Vuori continues to empower athletes and collaborate with influencers like Livvy Dunne, fans can expect to see more authentic storytelling, inspiring partnerships, and opportunities for athletes to shine both on and off the field.