Keds, the venerable sneaker brand synonymous with classic American style, unveils its Spring/Summer campaign, “Classic for Generations,” starring the esteemed maternal health advocate and model Christy Turlington Burns alongside her daughter, Grace Burns. Renowned fashion photographer Cass Bird captures the essence of this enduring brand through the lens, portraying the seamless blend of tradition and contemporary fashion that Keds represents.

? A Legacy in Frames: The campaign artfully showcases the bond between Christy and Grace, highlighting the generational appeal of Keds. Both are seen donning the Keds Champion sneaker, illustrating the shoe’s adaptability and timeless charm. This portrayal not only celebrates the sneaker’s iconic status but also mirrors the brand’s dedication to durability, comfort, and style.

? A Tradition of Empowerment and Style: Keds, a trailblazer in the sneaker industry, holds the distinction of creating the first sneaker for women, championing female empowerment and self-expression through fashion. This campaign reiterates the brand’s commitment to inspiring women to embrace their individuality with confidence and joy.

? Transcending Time with Fashion: Through the decades, Keds has remained a staple in the wardrobes of style icons and everyday fashion enthusiasts alike, each generation discovering and redefining its timeless appeal. The “Classic for Generations” campaign reinforces this legacy, showcasing Keds as a symbol of joyful, colorful, and unstoppable self-expression.

With the “Classic for Generations” campaign, Keds not only pays homage to its rich heritage but also looks forward to continuing its legacy of empowering women through fashion. Featuring Christy Turlington Burns and her daughter, the campaign beautifully encapsulates the spirit of Keds as a brand that has been, and continues to be, a classic choice for generations of women.