Gareth Bale
Stephen Curry

Gareth Bale and Steph Curry Team Up for European Expansion of ‘Underrated Golf’

John Dody
04/26/24 9:01AM

Gareth Bale, celebrated for his illustrious football career, has joined NBA legend Steph Curry as an ambassador for the expansion of ‘Underrated Golf‘ into Europe this summer. Bale, who retired after leading Wales in the 2022 World Cup, is well-known not just for his football prowess but also for his passion for golf.

🏌️ A Shared Passion for Golf: The expansion marks a significant step for Curry’s initiative, which aims to foster young talent in the sport across Europe. Bale’s deep affinity for golf, which famously stirred controversy during his time at Real Madrid, underscores his commitment to promoting the sport beyond his football legacy.

⛳ Bale’s Golfing Journey: Known among fans for the humorous ‘Wales, Golf, Madrid – in that order’ banner, which he embraced during his football days, Bale has continually expressed his dedication to golf. His role in ‘Underrated Golf’ will leverage his high profile to inspire a new generation of golfers.

🌍 Expanding Golf’s Horizons: This collaboration between two of sports’ biggest names is poised to elevate the profile of junior golf in Europe, mirroring the success of Curry’s golf initiatives in the United States.

As ‘Underrated Golf’ gears up for its European debut, Gareth Bale’s involvement is expected to drive significant attention and participation, promoting golf as an accessible and appealing sport for youngsters across the continent.

More on Endorsement Deals

See all Endorsement Deals

Digest News

Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent

… Read More
Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

https://www.youtube.com/watch?v=zq4djDly3kM

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

… Read More
R&B 2 mins read

SZA Collaborates with True Food Kitchen to Launch the SZA CZA Salad

Grammy Award-winning artist SZA has partnered with True Food Kitchen to introduce the SZA CZA Salad, a bold remix of the restaurant's popular Kale Caesar Salad. This seed oil-free dish is now available at all 46 True Food Kitchen locations nationwide.

The collaboration began when SZA, a longtime fan of the original salad, reached out to the restaurant, urging them to bring it back while also using its return to create a greater purpose. The partnership will support SÜPRMARKT, a Los Angeles-based nonprofit dedicated to providing affordable organic groceries to underserved communities, with proceeds from the SZA CZA Salad going toward the organization.

The campaign will roll out across Instagram, YouTube, TikTok, and Pinterest, with additional placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale through SoundCloud, SiriusXM, Pandora, and podcasts, and a Live Nation collaboration

… Read More
Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign's hero video features original footage of Anitta's journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit "Show das Poderosas." Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In

… Read More
Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

… Read More
Brand Ambassador 2 mins read

Shenseea Signs New Endorsement Deal With The Mane Choice

Jamaican singer and songwriter Shenseea has been appointed as the global ambassador for The Mane Choice, a renowned hair care brand. In her new role, Shenseea will collaborate with the brand to promote hair health and beauty, reflecting her personal journey and commitment to self-expression.

Shenseea, born Chinsea Linda Lee on October 1, 1996, in Jamaica, has rapidly ascended in the music industry with her distinctive blend of dancehall and reggae influences. She first gained widespread attention with her 2016 hit single "Loodi," featuring Vybz Kartel. Her debut studio album, "Alpha," released in 2022, peaked at number two on the Top Reggae Albums chart and number three on the Heatseekers charts. 

Throughout her career, Shenseea has received several accolades, including winning Best Reggae Act at the 2021 MOBO Awards. She was also nominated for the NAACP Image Award for Outstanding International Song in 2023 for "Diana," a collaboration with Fireboy

… Read More
Agency Signing 2 mins read

Jalen Milroe Signed with Klutch Sports Group for Representation

Alabama quarterback Jalen Milroe has officially signed with Klutch Sports Group for representation as he prepares for the 2025 NFL Draft. Klutch Sports announced the partnership on January 22, 2025, welcoming Milroe to their 2025 NFL Draft class. He is represented by Harlo Sports Group for off-field endeavors.

Career Highlights: Milroe attended Tompkins High School, where he amassed 3,825 passing yards, 559 rushing yards, and 53 touchdowns over his high school career, leading his team to over 30 victories in three seasons.

After high school, he took over as Alabama's starting quarterback in 2023, starting a notable collegiate career. In his first full season as a starter, he threw for 2,834 yards and 23 touchdowns, with only six interceptions. The following year, while his passing yards slightly increased to 2,844, he experienced a dip in touchdowns to 16 and an uptick

… Read More
New Signings 1 mins read

Nickeil Alexander-Walker has signed with CAA

Nickeil Alexander-Walker, the versatile 6'5" shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation. 

Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently traded to the New Orleans Pelicans. He made an immediate impact in his rookie season, showcasing his scoring ability with a career-high 37 points against the Los Angeles Clippers on January 13, 2021. 

In 2023, he signed a two-year, $9 million contract with the Minnesota Timberwolves, where he has continued to be a valuable contributor. On the international stage, Alexander-Walker was part of Canada's historic bronze medal-winning team at the 2023 FIBA Men's Basketball World Cup. 

By signing with CAA, Alexander-Walker joins a star-studded roster that includes NBA standouts such

… Read More
Endorsement Deals 3 mins read

AzurĂĄ Stevens Joins Lendistry as Its First Brand Ambassador

LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its relationship with the LA Sparks, for whom it became the Official Small Business Lender in 2024.

Selected as the sixth overall pick in the 2018 WNBA Draft by the Dallas Wings, Stevens immediately made an impact in her rookie season, earning a spot on the WNBA All-Rookie Team. In 2020, she was traded to the Chicago Sky, where she played a crucial role in the team's 2021 WNBA Championship run, adding her name to the league’s elite list of champions.

In 2023, Stevens signed with the Los Angeles Sparks, bringing veteran experience and leadership to the roster. Her ability to stretch the floor, defend

… Read More
Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

… Read More