Beauty Campaigns Film/TV

Ashley Graham Radiates in St Tropez’s ‘Golden is Ours’ Campaign

John Dody
02/16/24 8:42AM

Model and presenter Ashley Graham graces the spotlight, showcasing her radiant golden glow in a captivating ad for the renowned fake tan brand, St Tropez. The campaign, driven by the new brand platform, “Golden is Ours,” embraces the brand’s roots and reaffirms its position as the original and most coveted self-tan brand on the market.

📸 Visionary Creators: Behind the lens, photography and directing duo The Masons, recognized for their work with esteemed brands like Pandora and Stella McCartney, skillfully capture Ashley Graham’s sun-kissed allure. Their adept use of natural light and emphasis on celebrating the inherent textures of the skin infuse the visuals with an ultra-luxurious aesthetic.

🌊 Poolside Radiance: In the ad, Ashley Graham exudes confidence while lounging in a pool, with the camera intimately capturing the warmth of her sun-kissed skin. The visuals not only highlight the effectiveness of St Tropez’s products but also convey a sense of empowerment and self-confidence.

As Ashley Graham becomes the radiant face of St Tropez’s empowering campaign, the collaboration reflects a seamless blend of sophistication and authenticity, reinforcing the brand’s timeless appeal in the world of self-tanning. 🌟

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Digest News

Endorsement Deals 2 mins read

Clairo Signs New Endorsement Deal With ILIA Beauty

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will

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Film/TV 2 mins read

Mark Eydelshteyn Signs with WME for Representation

Russian actor Mark Eydelshteyn has signed with William Morris Endeavor (WME) for representation. He continues to be managed by ColorCreative, with public relations handled by Sunshine Sachs.

Early Life and Education

Born on February 18, 2002, in Nizhny Novgorod, Russia, Eydelshteyn grew up in a family immersed in the arts. His mother, Olesya Valeryevna Eydelshteyn, is a dialect coach, and his father is a sports journalist. This environment fostered his early interest in performance arts. He attended the Moscow Art Theatre School, graduating in 2023.

Career Highlights

Eydelshteyn gained prominence with his leading role in the 2022 drama The Land of Sasha, which premiered at the 72nd Berlin International Film Festival. The film, where he played the titular role of Sasha, explored themes of self-discovery and adolescence. In 2023, he starred as Moshe Tal in Pravednik, a historical drama that delved into the impact of

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Film/TV 1 mins read

Quvenzhané Wallis Signs with Gersh for Representation

Acclaimed actress and author Quvenzhané Wallis has signed with Gersh for representation, while continuing her management under Rebel Creative Group.

Background and Career Highlights: Born on August 28, 2003, in Houma, Louisiana, Wallis made a remarkable debut in the film industry at the age of five. She was cast as Hushpuppy in the critically acclaimed film "Beasts of the Southern Wild" (2012), a role that earned her an Academy Award nomination for Best Actress, making her the youngest nominee in the category's history.

Following her breakout role, Wallis appeared in "12 Years a Slave" (2013) and starred as the titular character in the 2014 adaptation of "Annie", for which she received a Golden Globe nomination for Best Actress in a Motion Picture – Comedy or Musical. She also lent her voice to the character Harper in the animated film "Trolls" (2016) and portrayed Kyra in the television

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

https://www.youtube.com/watch?v=zq4djDly3kM

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

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Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

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The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit "Show das Poderosas." Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In

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Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

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Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with "Glory," co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for "Stand Up for Something," crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna's Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the "Glo Up Close" campaign, marking her debut in this multifaceted role.

GloRilla's Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape "Most Likely Up Next," followed by her EP "P Status" in 2020. Her breakthrough came in 2022 with the viral hit "F.N.F. (Let's Go)" in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance.

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Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

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Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

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Campaigns 2 mins read

Sabrina Carpenter Teams Up with Dunkin Donuts for New Year Campaign – “Sabrina’s Brown Sugar Shakin’ Espresso”

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To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

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The campaign's production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky's creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake,

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