Amina Muaddi, the celebrated designer known for her distinctive footwear, has unveiled her Summer 2024 campaign featuring model Anok Yai. The campaign, which debuted on Tuesday, spotlights Yai’s dynamic presence and aligns with the brand’s ethos of empowerment and style.
? Perfect Fit for the Brand: Amina Muaddi praised Anok Yai for her strong personality and inspiring background, making her the ideal representative for the brand’s latest collection. Muaddi described Yai as a self-made woman whose resilience and cool demeanor perfectly embody the values of the brand, making her an “obvious choice” for the campaign.
? Captivating Visuals: The campaign’s imagery, captured by New York-based Ukrainian sisters Tanya and Zhenya Posternak, showcases Anok Yai in a series of sculptural poses that highlight the elegance and bold design of Amina Muaddi’s shoes. Among the featured pieces are the “Charlotte” Mary Jane pumps with a bold square block heel and the Lupita mesh slipper in mocha-toned raffia, each presented in a way that underscores their unique aesthetic.
?️ A Glimpse into Summer 2024: This campaign not only highlights Yai’s striking modeling capabilities but also sets the tone for Amina Muaddi’s Summer 2024 collection. The featured footwear promises to deliver on both style and substance, reflecting the brand’s commitment to innovative design and fashion-forward thinking.
Anok Yai’s involvement brings a fresh and powerful perspective to Amina Muaddi’s campaign, likely resonating with fans and fashion enthusiasts looking for footwear that makes a statement while embodying strength and elegance.