Wasserman’s latest strategic move has sent shockwaves through the music industry, as a flood of top-tier hip-hop and R&B talent has followed powerhouse agents James Rubin, Kevin Shivers, and Cristina Baxter to the agency. Since their arrival earlier this month, Wasserman has significantly expanded its roster, securing representation deals with some of the biggest names in the game.
Among the star-studded list of artists now represented by Wasserman are Tyler, The Creator, Travis Scott, Wiz Khalifa, Yeat, Roddy Ricch, PARTYNEXTDOOR, Lil Baby, Kid Cudi, Joey Bada$$, Ice Spice, Bryson Tiller, and many more. While representation may vary by territory, this influx of major talent underscores Wasserman’s rapidly growing dominance in the hip-hop and R&B space.
This wave of high-profile signings marks a defining moment for Wasserman’s music division. Tyler, The Creator’s Grammy-winning artistry, Travis Scott’s cultural influence, and Lil Baby’s chart-topping consistency reflect the caliber of talent now aligning with the agency. Additionally, emerging superstars like Ice Spice and Yeat bring a fresh dynamic to the roster, ensuring that Wasserman remains at the forefront of music’s evolution.
Wasserman’s aggressive expansion in music is a testament to its growing influence in entertainment. Founded by Casey Wasserman, the agency initially built its reputation in sports management before making a strong push into music representation. Over the years, Wasserman has become a major force in global touring, branding, and partnerships, securing lucrative deals for artists across genres.
The addition of Rubin, Shivers, and Baxter—three of the most respected agents in hip-hop and R&B—has positioned Wasserman as a premier destination for artists seeking innovative career opportunities. As the agency continues to evolve, its ability to attract and cultivate top-tier talent signals a new era of influence in the music industry.
With a roster stacked with some of the biggest and most exciting names in the business, Wasserman is not just expanding—it’s redefining the future of artist representation.