Basketball Endorsement Deals Fashion Sports

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

John Dody
03/16/24 9:50AM

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand’s influence and mission to inspire positive change in both collegiate and women’s basketball. Her involvement will amplify the brand’s efforts to empower and uplift the community, reflecting a shared commitment to making a significant impact in the sports world and beyond.

👗 Personal Style Meets Brand Vision: Fulwiley’s collaboration with Curry Brand will also involve working on player-exclusive designs, offering a platform to express her unique style and personality while representing the brand’s core values and aesthetic. This aspect of the partnership promises to bring a fresh and authentic perspective to Curry Brand’s offerings.

🏠 A Journey Full Circle: Fulwiley’s connection with Curry Brand extends beyond this partnership, having played for Team Curry, an AAU team sponsored by Stephen Curry and Curry Brand, during her final AAU season. Her collegiate journey in her hometown of Columbia, South Carolina, adds a personal narrative to her professional relationship with the brand, underscoring a deep-rooted connection to her local community and basketball career.

MiLaysia Fulwiley’s NIL deal with Curry Brand signifies a pivotal moment in her burgeoning basketball career, offering an exciting blend of athletic prowess and brand collaboration. This partnership not only spotlights her as a promising talent in women’s basketball but also showcases the potential of NIL agreements in nurturing and promoting student-athletes within the collegiate sports ecosystem.

More on Endorsement Deals

See all Endorsement Deals

Digest News

Endorsement Deals 2 mins read

Giannis Antetokounmpo Signs New Endorsement Deal With Castrol

https://www.youtube.com/watch?v=nFbrGnUjOtU

Giannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the NBA Playoffs, in which Giannis travels—no, not like that—across land, sea, air, and yes, space to highlight Castrol’s industrial reach. It's less “driving to the basket” and more “driving everything, everywhere, all at once.”

But Castrol isn’t the only pit stop. Giannis will also serve as a face of bp’s TravelCenters

… Read More
Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping

… Read More
Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

https://www.youtube.com/shorts/WoGwOyMmqw8

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance to create something that brings people

… Read More
Endorsement Deals 2 mins read

Clairo Signs New Endorsement Deal With ILIA Beauty

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will

… Read More
Endorsement Deals 2 mins read

Ice Spice Joins Mercedes-Benz’s ‘Class of Creators’

Ice Spice has partnered with Mercedes-Benz, joining the brand’s ‘Class of Creators’ initiative, where she will produce content inspired by the all-new CLA. The program highlights a select group of artists, including interior designer Gustaf Westman and fashion designer Colm Dillane (KidSuper), each contributing their creative vision to showcase the vehicle.

Ice Spice’s Role in the Campaign

As part of the collaboration, Ice Spice will create exclusive content for Mercedes-Benz, likely incorporating her signature aesthetic and Bronx-rooted style. While the details of her contributions have yet to be revealed, her involvement aligns with Mercedes-Benz’s strategy of engaging younger, trend-conscious audiences through culturally relevant figures.

Recent Music Career and Y2K! World Tour

Ice Spice has remained highly active in her music career, releasing

… Read More
Brand Ambassador 2 mins read

Norman Powell Signs Endorsement Deal with Skechers

Los Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.

Background and Career Highlights: Powell played college basketball at UCLA, where he earned First-Team All-Pac-12 honors in his senior year before being selected 46th overall in the 2015 NBA Draft by the Milwaukee Bucks. He was traded to the Toronto Raptors on draft night, where he began his professional career. During his five-and-a-half seasons with Toronto, Powell played a key role in the Raptors' 2019 NBA Championship run, bringing defensive intensity and scoring off the bench.

In March 2021, Powell was traded to the Portland Trail Blazers, where he spent less than a year

… Read More
Sports 2 mins read

Gabby Thomas Signs Endorsement Deal with Amazfit

Olympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.

Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.

Thomas made her Olympic debut at the 2020 Tokyo Games,

… Read More
Africa 2 mins read

Tyla Signs New Endorsement Deal with Nike

Grammy-winning South African artist Tyla has announced a new endorsement deal with Nike. Expressing her excitement about the partnership, she hinted at the possibility of a future collaboration, stating, "Maybe a Tyla shoe? That would be fire."

This partnership places Tyla among a distinguished group of artists who have collaborated with Nike, including Billie Eilish, Travis Scott, G-Dragon, and J Balvin.

Background and Career Highlights: Born Tyla Laura Seethal on January 30, 2002, in Johannesburg, South Africa, Tyla has rapidly ascended in the global music scene. She first gained attention with her debut single, "Getting Late," in 2019, which led to her signing with Epic Records in 2021.

Her 2023 single, "Water," became a viral sensation, leading

… Read More
Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected

… Read More
Endorsement Deals 2 mins read

Jrue Holiday Signs New Endorsement Deal with Rhone

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone's ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone's commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has

… Read More
Celebrities
Close modal