Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

? Embracing Diversity in Sun Protection: Sol de Janeiro’s new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand’s signature Brazilian beauty secrets.

? Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances its natural beauty.

? Sofia Richie Grainge as the Face: Sofia Richie Grainge’s partnership with Sol de Janeiro in the ‘Sunscreen Worthy of Your Skin’ campaign epitomizes the brand’s commitment to promoting healthy and luminous skin for everyone. Sofia’s radiant presence aligns perfectly with the message of sun care that nourishes and protects.

Join Sol de Janeiro and Sofia Richie Grainge in celebrating sun-kissed skin and safe sun exposure with the Rio Radiance SPF 50 Sunscreen collection, a blend of beauty and protection for every beach lover and sun enthusiast. ?️?